ClearVoice

AUGUST 14, 2023

This increased Home Equity Loans by 93% year over year for the company. AERO’s third and fourth email blasts contained links to promotion details. They built an effective social media marketing campaign by creating social media content for both Facebook and YouTube. Track clicks from recipients. Focus on interested contacts.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 30, 2018

Maybe company size? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. We need to move from batching and blasting to AI-driven, lookalike audiences. Job titles? Industries?

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

SendX

JANUARY 5, 2020

By not doing so, you’ll risk having unopened emails and low success rates– not good for any company spending any amount of money on email campaigns. Result tracking Once you send out your first email blast, how have your customers responded to it? The following tactics allow you to keep your email lists managed : 1.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Hubspot

FEBRUARY 1, 2017

Once upon a time, back in 2005, there lived on the internet a website called YouTube. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. YouTube began as a dating site. 4) YouTube. It's true -- as we mentioned earlier, YouTube had very brief beginnings as a dating website.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Subscribe on YouTube! Constantly, I see companies who come to us say: Company: “ Look, yeah, we’ve been trying to do this stuff. We just bought this big email list, so we’ve been sending out email blasts.” Let’s dive in!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for. But there is hope.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

AUGUST 6, 2019

Show, Don’t Tell Blendtec’s videos have been viewed more than 18 million times on YouTube and all have two things in common: They show—not tell—that Blendtec makes one badass blender, and the thumbnails all crackle with intrigue. Many feature a mysterious person in a lab coat dangling an iPhone over a blender.

Blast Campaigns 83

Blast Campaigns Outreach Ideal Customer Profiles Press 83

Biznology

APRIL 26, 2016

YouTube : /chrisabraham 3.5k Follow Linkedin Company Page. Comment on Youtube Video. Like Youtube Video. Like Youtube Video. So many worthwhile organization and companies have very many followers. And then I send out a blast. Twitter : @chrisabraham : 51.5k Facebook : /chrisabraham 5k followers.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

SEPTEMBER 18, 2014

My expertise is in marketing and technology, and I must say that there are some lessons for companies that should not be ignored. As you watch the NFL’s image blasted all over talk radio, cable news, and TMZ clones, you might say to yourself, “Well, that will never happen to us.” ” And you might be right.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Marketing Insider Group

APRIL 20, 2021

Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. They’ll say things like this to their friends: “I love this company. The post Blast the Competition with Consistency in Content Marketing appeared first on Marketing Insider Group.

Blast Campaigns 340

Blast Campaigns Content Marketing Planning B2B Thought Leadership 340

Sprout Social

NOVEMBER 26, 2018

Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. Considering that video represents the top-performing type of content across nearly every social networking, YouTube is a great place to house your videos if you’re already producing them.

Social Media 106

Social Media Social Marketing Media Business 106

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It is often unrelated to official brand or company communications. Beauty and Cosmetics Use Cases ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

EMagine B2B Blog

APRIL 2, 2015

If you missed it live you can catch a replay of Deciphering Network Personas For Your B2B over on our YouTube Channel. While it can be a great tool to free up some time or blast an asset on all networks simply, it can be a crutch. If you have a Google business listing or YouTube channel, you have a Google+ page.

Allocation 40

Allocation Youtube B2B Blast Campaigns 40

Crimson Marketing

FEBRUARY 28, 2013

Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google+ circles enable you and your B2B company to market in a more intimate way to people who are following your company. Because they consider it a ghost town. Google Now.

Social Media 100

Social Media Google Media B2B 100

ClearVoice

APRIL 6, 2021

And sometimes, ‘guidance’ is a keyword of our work since many companies aspire to have more customers, more sales and more brand awareness. While it could be as simple as going straight to the company’s website and buying on that first visit, most conversion paths are complicated, and many contain more than one step.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Digilant

MAY 11, 2021

Finally, and most importantly, these emails need to feel exclusive and personalized, straying away from generic email blasts that customers are accustomed to from other brands. . Companies need to strike a balance of authentic storytelling while also ensuring the influencer stays true to the brand’s image. Paid Social .

Paid Content 59

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 59

Content Marketing Institute

OCTOBER 7, 2017

00:01): An advertising blast from the past: “You can’t say ‘beer’ better than Busch.” 25:00 ): Google pulls YouTube off the Amazon Echo Show. Our rants and raves include Time’s new membership model and Nielsen ratings; then we wrap up with an example of the week on the Chagrin Falls Film Festival.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Convince & Convert

APRIL 16, 2013

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. Some of the elements may exist within your company, but many do not. You get the idea, right?

Analytics 141

Analytics Practices Ad Building Best Practices 141

SnapApp

NOVEMBER 10, 2016

Melanie Duncan: Holiday Blog Blast. I encourage you to take a look at their collection on YouTube for other gems that showcase the company’s unique take on building customer relationships. Canon is a great example of a company that knows its audience, and gives that audience content that helps them in their day-to-day lives.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Vidyard

NOVEMBER 3, 2016

Many organizations have a video on their company website, giving potential candidates a taste of what it’s like to work there and what drives the company forward. The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. Is that you? High five for using video!

Video Marketing 50

Video Marketing Youtube Work Management Lock-In 50

BenchmarkONE

OCTOBER 9, 2018

Lounging around in pajamas, napping after lunch, blasting music, choosing your own hours… What’s not to love? Writing in Fast Company , Stephanie Vozza, who claims to usually work in yoga pants, experimented with the idea and found it kept her more focused, even though she was skeptical going in.

Product 63

Product Tips Cable Skype 63

Heinz Marketing

JULY 26, 2021

Join Kris and I as we talk about his company Sendoso and the change that the pandemic brought, the worth of investing more into prospects, and the mindset towards what marketing spends and ROI. If you are joining us, live on LinkedIn, on Facebook, on YouTube, thanks so much for joining us in the middle of your workday.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Contently

JUNE 1, 2016

Taco Bell is already one of the most successful brands on Snapchat with over 225,000 followers, but the company smartly built on that success by purchasing a Snapchat filter to celebrate Cinco De Mayo. Can we taco bout how lit this filter is pic.twitter.com/XxcO19mOb5. Korina Rodriguez (@korinitaaa) May 5, 2016.

Brand Identity 60

Brand Identity Branding Best Practices Eye-Tracking 60

Hubspot

MAY 14, 2019

Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Outbound marketing is a traditional method of marketing that includes intrusive activities such as print ads, TV ads, cold calling, and email blasts. Event Marketing. Experiential Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for. But there is hope.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

Contently

JUNE 1, 2016

Taco Bell is already one of the most successful brands on Snapchat, with over 225,000 followers, but the company smartly built on that success by purchasing a Snapchat filter to celebrate Cinco de Mayo. Can we taco bout how lit this filter is pic.twitter.com/XxcO19mOb5. Korina Rodriguez (@korinitaaa) May 5, 2016.

Advertisements 60

Advertisements Advertising Brand Identity Branding 60

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Including the recipient’s company name in subject lines increases response.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Outgrow

OCTOBER 16, 2019

More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. They also run a vlog on YouTube named ‘ The Pep Show’. Do not forget to blast your inbox with Outgrow’s wisdom bombs, as well. Subscribing to a library might just be branded- wait for it- obsolete.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. Each ad in the series also features the tagline, "Listen like you used to," to inspire audiences to embrace the nostalgia, blast some tunes, and party like they did when they were younger.

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Vidyard

MARCH 7, 2014

With segments like ‘Flip cup with Annett Benning’ and ‘Real people, fake arms’, the king of late night has found a clever way to extend his showtime on YouTube and win fans over with awesome, shareable content. These segments have millions of views on YouTube and every so often, a new one is introduced.

Top of Funnel 50

Top of Funnel Planning Content Marketing Content 50

QuanticMind

MAY 29, 2018

One of the best new technologies is outstream video, which allows advertisers and website owners to give clients and readers excellent content without the standard video players like YouTube. For those who want to use ads from others, though, some companies are paying a lot of money to have their outstream video ads placed.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Video Marketing 40

Sprout Social

OCTOBER 16, 2018

” As a result, the beauty brands thriving on social media aren’t the ones blindly blasting deals and bland product photos. Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT.

Social Media 102

Social Media Media Tagging User-Generated Content 102

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. TheHOTH is an SEO service company that saw account sign-ups grow from a low 1.39% to 13.13%. Do social media blasts and create hype around these episodes. Podcasting. Email Marketing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

SugarCRM

DECEMBER 11, 2013

YouTube Dashboard. When it’s a company I trust and recall past interactions […]. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. Can Spam Compliance. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Webbiquity

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Don't blast your entire database and expect magic to happen in terms of conversion. If you don't, welcome to unsubscribeville - population, your company.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100