Remove blasts census
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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Those simply performing “batch and blast” techniques are less likely to see ROI benefits.”.

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7 Tech Trends in Email for Marketers

Adobe Experience Cloud Blog

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. This is a representational version wherein the heading is displayed in a different font.