Adobe Experience Cloud Blog

JANUARY 20, 2017

Once you have this rich contact information, use a multi-touch cadence across multiple channels to personalize your communications. Research and advisory firm TOPO recommends eight to 10 touches per prospect in a short timeframe, such as two to four weeks. Finally, use your learnings to refine future campaigns.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MAY 29, 2014

Colors are used to indicate ROI, so this company has a much clearer picture of where they should be investing their marketing dollars. Do you have a clear understanding of which marketing campaigns are actually responsible for creating your opportunities? While the opportunity was open, the contact: Received an email blast.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Report Automation 48

Bluetext

SEPTEMBER 26, 2019

United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites. Putting in the effort to bring an authentic and unified brand, campaign, or product message to market will make a bigger impact and ROI every time.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Marketing Insider Group

JANUARY 9, 2024

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. All three are part of an integrated lead generation funnel, and this article touches on each element while taking a closer look at lead nurturing. Build a Buyer’s Journey Map Marketing can take you on a long hike.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. “The State of B2B Email Marketing” shows that 77% of B2B marketers rely on email marketing to increase ROI. 1) Segment Your Customers.

Email Marketing 134

Email Marketing Multi-Touch Attribution Planning B2B Thought Leadership 134

Single Grain

JULY 28, 2020

Almost 60% of marketers say that email marketing is their biggest source of ROI. While the platform doesn’t allow for the same depth of customization that other platforms do, it does make running email campaigns easy. 14 Ways to Kickstart Your Mobile Email Marketing Campaign. 12 e-blasts for a list with 1,000 subscribers).

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. They’re still unsure that the ROI of cold emails is worthwhile.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

JULY 19, 2019

According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Adobe Experience Cloud Blog

MARCH 14, 2013

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. First Touch.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48