Writing on the Web

DECEMBER 19, 2011

In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 1 or 2 blog posts a week. Outsource, I say, get some guest bloggers to fill in. My solution is to start hunting for qualified guest bloggers who can write with passion about online marketing with content.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Onalytica B2B

APRIL 11, 2017

However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. The Importance of Integrity.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Writing on the Web

FEBRUARY 10, 2011

In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. Outsource, I say, get some guest bloggers to fill in. My solution is to start hunting for qualified guest bloggers who can write with passion about online marketing with content.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Convince & Convert

APRIL 6, 2016

To promote attendance , steer clear of impersonal email blasts. I scaled back and now only follow a few bloggers who specialize in influencer marketing. Instead, promote your event through opt-in email channels and personal invitations. I tried subscribing to every blog, news site, etc. Nurture Marketing Connections.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Blast Campaigns Outreach 98

Ontraport

JANUARY 21, 2021

For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. The strategy behind customer segmentation is simple: Leads spend more time on the things they’re interested in, and not every lead will be drawn to the same things.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

ClearVoice

MARCH 10, 2020

This year the number of bloggers is expected to reach 31.7 When you work within the wonderful confines of content verticals, you challenge yourself to refine messaging rather than blast it into some random person’s face like an annoying TV commercial. Everybody is creating content. million … in the United States.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

The Mx Group

AUGUST 24, 2018

If so, consider an email blast to your database to introduce that new asset you’ve worked so hard on. Guest blogging: Pitch your content topic to relevant industry blogs and write content as a guest blogger. When you post your content on Twitter, be sure to @mention them! These are just a few of our tried-and-true tips.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

LeadSloth

AUGUST 4, 2009

You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The only place where you wouldn’t need it is in your own email blasts, because those are already tracked automatically. Disclosure: I am a guest blogger on the MarketingGenius blog. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

Biznology

APRIL 26, 2016

I reach out to the A-listers by hand via GroupHigh’s excellent blogger/influencer-dedicated social CRM — it allows me to track the outreach and, if I can’t find their email, I can still fill out their contact form or reach out to them via Twitter, Facebook, LinkedIn, Google+, or even DailyMile, if that’s what I have to do.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

SendX

MAY 24, 2019

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. Start Writing Emails with a Free Trial of SendX.

Copywriting 151

Copywriting Tips Template Content 151

Digital B2B Marketing

MARCH 15, 2012

You have merely picked up your social media bullhorn for the modern equivalent of an email blast. In addition to blogger outreach (often included because of inbound marketing’s connection to social media), recommendations through press, analyst and media relations should be on nearly every inbound marketer’s agenda.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

markempa

NOVEMBER 9, 2011

They blasted online and national TV advertising everywhere throughout the country. Use guest bloggers or provide content from a third-party source that’s respected in your field. . . His bank invited fans of a super-popular European sport to submit a video depicting their passion for it to the bank’s Facebook page. He was flummoxed.

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. He blogs at [link]. Follow customers into social spaces. It's a smart idea.

Sales Management 120

Sales Management Social Media Work Management Process 120

Writing on the Web

MAY 25, 2011

Take a moment to blast self-criticisms out the window. Blog this on Blogger. Picture yourself on the beach, or camping, or traveling in Hawaii, or holding your child in your arms. Picture something really good, and get the emotion of that experience. Come out of this “daydream” and start your blog now! Watch what happens.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Convince & Convert

NOVEMBER 7, 2011

If you thought Sesame Street was a blast from the best, take a peek at this: Hopefully you’ll have come back to this article, but I can’t blame you for getting lost in the video game magic (in a way if you have got sidetracked it proves my point). What Does This All Mean? There are definitely some amazing new ways to use Annotations.

Youtube 120

Youtube Viral Marketing Blast Campaigns Internet Marketing 120

Convince & Convert

JULY 7, 2011

You also have costs for Facebook page creation (they have one of the best landing pages I’ve seen) and management, email design and management, and PR firm costs to create and distribute the release (although I’m assuming blast emails to bloggers are pretty cheap these days.

Click Rate 150

Click Rate Facebook PR Social Media 150

Biznology

DECEMBER 4, 2014

For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Just target your publications (and court your guest bloggers) carefully. Another based their entire SEO strategy on bad information from an SEO vendor.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Webbiquity

NOVEMBER 2, 2010

Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel.

Social Media 100

Social Media Social Marketing Media Planning 100

Litmus

MAY 3, 2019

The 1990s shepherded in the era of “batch and blast”, which saw companies scooping up email addresses and sending the same message to everyone on that list. Largely in part to the release of Hotmail in 1996, which popularized free email services, marketers were now able to directly reach millions of consumers.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Biznology

SEPTEMBER 11, 2012

What do I do with all of these blasted domain names? That said, if you’re willing to put some time in, there are some sites that already allow you to map your domain names onto them: Blogger, Tumblr, Posterous, Typepad, WordPress.com — and of course any and all of your hosted websites. Well, for now, nothing.

Domain 80

Domain Cross-Selling Blast Campaigns Keywords 80

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 4, 2010

Blog this on Blogger. Business Blogging: Blast Past the Blunders. Support and guidance every step of the way. Blogging 101: 6 Weeks to Confident Blogging. Early Bird Special: $197. Early Bird Special Expires Friday, November 5, midnight CT ). Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Webbiquity

APRIL 19, 2010

Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Production was active, consumption was passive. That equation is now reversed. Buyers control which messages they want to see.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

SugarCRM

DECEMBER 11, 2013

Guest Blogger. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. Learning Management. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Categories. Best Practices. Blog Series. Email Marketing. Learn Marketing Automation.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.”.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.)

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Anything Goes Marketing

MARCH 9, 2008

This approach works for the average blogger but companies need better tools. The interactivity described above is part of a trend in B2B marketing which is focusing more on the ongoing conversation with prospects and customers rather then a one-off batch and blast approach.

RSS 100

RSS Email Marketing Trends Planning 100

MLT Creative

APRIL 21, 2011

One of the most gripping segments of the presentation, in this blogger’s opinion, was the display of four industries impacted by the amount of online research customers do before a purchase: Auto, Travel, Real Estate, and B2B. Online research has forever changed the B2B sales game.

B2B Marketing 40

B2B Marketing Google Advertising Agencies Planning 40

Marketing Insider Group

JANUARY 9, 2024

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Martech

JANUARY 23, 2024

Content marketing What about data for a site that is content-only (blogger, informational site, etc.)? Whether it’s tracking a paid social campaign, assessing the impact of recent SEO efforts or reviewing an email blast, up-to-the-minute data empowers them to make timely, informed decisions.

Analytics 133

Analytics Storytelling Budget Programs Paid Social Agency 133

Paul Gillin

JANUARY 6, 2011

They’re approaching social marketing like they approach conventional marketing: Blast out a message and hope that people respond. The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. These companies have got half of the equation right: They’re producing solid content. So Now What?

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Hubspot

AUGUST 22, 2012

but it also translates some of that guest blogger's authority right over to your site -- you're the business that got [insert important person in your industry's name here] to write for you! And not only does your blog's clout skyrocket, but it's also likely that your guest blogger will promote the post to their network, too.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

MARCH 16, 2011

Gary Vaynerchuk, a business owner, wine blogger and author, took the stage at South By South West Interactive to talk about his newest book, The Thank You Economy. To set the tone for his talk, Vaynerchuck started with a big thank you to the audience. Instead, Vaynerchuk recommended a more personal type of interaction.

Word of Mouth 28

Word of Mouth Blast Campaigns Blogger Social Media 28

Buzz Marketing for Technology

JUNE 27, 2008

technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Thanks Kannapolis, It Was a Blast! Here is some advice to get started. 5 Ways to Begin Building Your Personal Learning Network 1.0 I belong to Classroom 2.0 (for

Education 100

Education Personalization Wiki Social Networks 100

Marketing Insider Group

JUNE 28, 2021

Scary Mommy is a blog started in 2008 by Jill Smokler that gained popularity with its snarky take on parenthood (and jabs at Mommy Bloggers who tried to make it look perfect). original sound – Trey Kennedy. Personal blogs do it, too. Today, it’s a huge community with lots of contributors — but still full of snark. Image Source.

Content Marketing 353

Content Marketing Peer-to-peer Content Banners 353

Hubspot

SEPTEMBER 15, 2014

He’s an avid blogger who uses his posts to help populate his other social feeds. Industry language that your fans and followers also speak is very different from blasting your feeds with business babble in an effort to maintain a buttoned-up image. 1) Kill Multiple Birds With One Stone. Richard Branson, Founder of Virgin Group.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28