Biznology

DECEMBER 4, 2014

Is your company operating on old SEO writing information? Outdated and incorrect SEO copywriting tactics. For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Are you sure? And that’s OK.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

BOP Design

MARCH 22, 2021

Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.” But, it’s important to note that not all blogs must be thought leadership pieces. If a blog post is a pure promotion, it’s not thought leadership, it’s a sales piece. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Many have blogs featuring content that most visitors neither read nor comment on.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Martech

JANUARY 30, 2023

The language generation capabilities of ChatGPT can be used to create compelling product descriptions, blog posts, and other types of written content. P.S. And if you’re wondering if ChatGPT is good at planning parties, the answer is yes, it’s a blast, pun intended. Let ChatGPT be the life of your marketing party.

Marketing AI 104

Marketing AI Blast Campaigns Copywriting Lead Ranking 104

Stevens & Tate

JULY 20, 2022

Common outbound strategies include TV and radio advertising, cold calling, and email blasts. Content clusters are designed to help improve your website’s search engine optimization (SEO). Then, create your pillar content (such as an article or blog post) that covers this topic in depth. Interactive content.

Inbound Marketing 126

Inbound Marketing Planning Marketing Analytics Tools Buyer's Journey 126

Navigate the Channel

NOVEMBER 6, 2023

For instance, if you refer to a sale price in an email blast—but your website shopping cart displays the original price, and the fine print reveals that the sale price is only applicable if the visitor purchases a year’s worth of services—your potential customer might go from feeling slightly annoyed to completely mislead.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Writing on the Web

NOVEMBER 4, 2010

Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. How much would ‘time’ be a factor if you knew exactly: Why blogging is important to your business?

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Adobe Experience Cloud Blog

OCTOBER 30, 2018

In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Optimize SEO Titles. Organic marketing is the way. Posting Evergreen Content.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

ClickDimensions

DECEMBER 29, 2020

Just be sure to send quality information that is relevant to the recipient – much like batch and blast no longer works for email marketing, it isn’t an effective approach for media relations either. Search engine optimization (SEO). Customer engagement. Happy Marketing!

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Lead Liaison

APRIL 11, 2017

SEO and internet marketing are constantly changing. Marketers bought lists and then sent email blasts out to the subscribers. Now, advanced spam filters and software detect these types of email blasts and shut them down. Today, if a blog post isn’t at least 300 words, it isn’t going to help your SEO efforts.

Lead Liaison 69

Lead Liaison Blast Campaigns Long Tail Marketing CAN-SPAM 69

Valasys

APRIL 11, 2023

Making an Announcement Announce the relaunch on your blog. A blog post is a great way to announce because it allows you to tell readers about any upcoming changes and why they should care about them. Pay Attention to Your Search Engine Optimization One of the most important aspects of a website is its search engine optimization (SEO).

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Only B2B

FEBRUARY 6, 2018

On the other hand, according to Neil Patel , inbound marketing is about content creation, SEO, landing pages, backlinks, webinars, influencer marketing etc. The 8 amazing demand generation strategies listed are a free report, free resources, updating blogs regularly, video marketing, partner marketing, guest post and social media.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Anyword

JANUARY 12, 2022

As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. Improves SEO rankings for content such as blog posts and articles. It’s not realistic to put a long paragraph at the top of an email blast and expect conversions.

Copywriting 98

Copywriting Best Practices Advertorials Paid Search Agency 98

SmartBug Media

NOVEMBER 28, 2018

Marketing automation isn't just about blasting emails to every lead. Contextual Content: Your prospects are likely coming in from a number of channels (SEO, paid media, referring websites, social media, and so on). As you can see, marketing automation is much more than machine-gun blasting your emails at your list.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Paid Search Agency 83

Go Beyond SEO

SEPTEMBER 13, 2021

Be grateful for access to coffee, a blue sky, or the opportunity to go to the beach that one time you and your friends had a blast. If your mind is racing, be thankful for air in your lungs and food in your belly. Gratitude isn’t just for greeting cards and kitschy coffee mugs. Gratitude is literally fertilizer for the life you want.

Blast Campaigns 78

Blast Campaigns Work Management Marketing Management Practices 78

DAGMAR Marketing

JANUARY 5, 2022

As magical as SEO and digital marketing can seem, the ultimate driver for what works and what to do is data and UTM tracking provides users with the information they can use to make sound decisions. This could be your homepage or a blog post, or any other URL you want to get information on. Directory Profile Tracking.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

seo.co

OCTOBER 20, 2021

Despite critics insisting that the rise of mobile devices and social media are stifling the potential reach of email campaigns, a creatively and thoughtfully structure email blast can still reach thousands of people and generate tons of new leads for your business. How Email Marketing Contributes to SEO. Source: Hubspot. orUrbanSpoon.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Vidyard

AUGUST 11, 2014

Understanding User Intent When it comes to understanding a good approach to video SEO, consider the difference between searching for “Game of Thrones” compared to “what is that TV show with the kings fighting and killing each other.” Create a Blog Post for the Video Many companies will post their videos to YouTube.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Marketing Insider Group

APRIL 24, 2023

There are a variety of actions businesses can take in order to boost their SEO strategy. But when it comes to long-term SEO results, content is where strategy really comes into play. Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains.

SEO 274

SEO Marketing & Strategy Marketing Agencies 2 Paid Search Agency 274

ClearVoice

APRIL 13, 2024

You can use polls, surveys, email blasts, etc. Using SEO tools like Ahrefs can give you more insights into your competitors’ content. Step 1: Collecting user feedback There are several ways to collect user feedback. Choose a method that aligns well with your business dynamics.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

nDash

JULY 30, 2020

That blog post you spent so much time putting together won’t earn any attention just because you hit publish. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. The Keys to Increasing Blog Traffic”. The second headline tells you that the blog post is probably the same old topic you’ve read dozens of times.

Paid Content 52

Paid Content Promotion B2B Content 52

The ABM Agency

JANUARY 28, 2021

This can include informative blog posts, free trial offers, industry webinars, etc. Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. SEO : An impactful SEO strategy increases awareness with your target audience at the beginning of the buyer’s journey.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Webbiquity

OCTOBER 16, 2018

And because buyers expect it, vendors who continue to blast out generic messages will lose ground to those who can align content with the needs of the right buyers at the right time. The explosion in online content makes SEO increasingly challenging. Host and Exhibit at Live Events. Social media coverage is spotty.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Unbounce

APRIL 10, 2019

While this blast of content may seem like a good idea if you want people to consume your content, it may not necessarily boost conversions. But you would only target people who have read your blog posts on similar topics or viewed your product feature page on email marketing. Combine PPC and SEO. …and PPC with your SEO.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Marketing Insider Group

APRIL 20, 2021

Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. Smart marketers know SEO isn’t about showing up in SERPs for every keyword that slightly relates to their brand. Take hints from their blog categories and most used tags.

Blast Campaigns 342

Blast Campaigns Content Marketing Planning B2B Thought Leadership 342

BenchmarkONE

JANUARY 22, 2020

And that has significant implications for your brand’s content and SEO. The old rules of the SEO game are still going to apply in 2020. What’s more, email marketing automation alone drives 18x more revenue than standard email blasts. It’s undeniable that the voice search revolution is well underway. Claim your business listings.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Circle Studio

NOVEMBER 2, 2017

Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? Promote the subscription form with calls-to-action throughout your website and blog. • Many A/E/C firms send their entire list of contacts the same email blast, often in the form of a company eNewsletter or press release.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Single Grain

FEBRUARY 24, 2020

Add in all the news outlets, company blogs, personal blog journals, school articles, online magazines…and this number rises even more to push your content back from the eyeballs you’re looking to win. This is not only great for your SEO efforts, but it is also satisfying to see the constant interest in something you wrote.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Directive Agency

APRIL 19, 2017

This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. B2B content marketing requires walking a fine line between SEO and lead generation. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

ClearVoice

JANUARY 21, 2020

You can opt into receiving an email anytime Google locates a mention — good or bad — of your product on blogs, web pages, and news sites. Send an email blast. Use SEO to accentuate the positives about your brand. ORM #contentmarketing #reputation Click To Tweet. Ask over the phone. Send a personal email.

Marketing Management 66

Marketing Management Click Rate Paid Search Agency Blast Campaigns 66

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Onalytica B2B

APRIL 11, 2017

For example, SEO is most certainly a long game. However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. Influencer Marketing for Startups. Certain channels are most pertinent to startups seeking quick growth.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Digilant

MAY 11, 2021

Finally, and most importantly, these emails need to feel exclusive and personalized, straying away from generic email blasts that customers are accustomed to from other brands. . Paid Search and SEO. The expertise, craftsmanship, and industry knowledge can all be digitally attained through effective paid search and SEO campaigns.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Adobe Experience Cloud Blog

MARCH 29, 2018

Straight away, the technology played more than a passive role; the computer contradicts the episode’s eponymous villain Harry Mudd during his interrogation, to which he responds “Blast that tin-plated pot!” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Some say the future is voice-activated.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134