KoMarketing Associates

FEBRUARY 19, 2019

For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. However, I noticed a big spike in blog traffic last Tuesday. As I dug in, I realized they sent an email blast out promoting one of the blog posts we had written.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

Valasys

APRIL 11, 2023

Making an Announcement Announce the relaunch on your blog. A blog post is a great way to announce because it allows you to tell readers about any upcoming changes and why they should care about them. The main reason is that search engines use keywords to indicate what a web page is about and how relevant it is to a user’s query.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Hubspot

AUGUST 29, 2019

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. You can use polls, surveys, email blasts, etc. Here’s what the tool revealed: The phrase “AI-generated content” has a significant search volume (600 vs. 50).

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

ClearVoice

APRIL 23, 2019

Minimal text that explains to the search engines what the larger page of content contains, and its context. Metadata has been one of the standard features of picture files and blog post pages, but it’s lately become a focus of content marketing strategy. This is because of Google and other search engines.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

ClickDimensions

DECEMBER 29, 2020

Just be sure to send quality information that is relevant to the recipient – much like batch and blast no longer works for email marketing, it isn’t an effective approach for media relations either. Search engine optimization (SEO). Happy Marketing!

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Lead Liaison

APRIL 11, 2017

Marketers bought lists and then sent email blasts out to the subscribers. Now, advanced spam filters and software detect these types of email blasts and shut them down. Therefore, they created super short blog posts, ranked each post for specific keywords, and watched the traffic fly to their websites. That doesn’t work anymore.

Lead Liaison 69

Lead Liaison Blast Campaigns Long Tail Marketing CAN-SPAM 69

eTrigue

DECEMBER 2, 2021

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. A key vision for the demand center is to help transform the marketing function from a perceived cost center to a vital revenue-generating engine for the enterprise.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

NetLine

OCTOBER 2, 2023

It’s a strategy used in marketing where companies tailor their content—things like blog posts, videos, or advertisements—to each user’s specific interests and preferences. Ex: Dynamic on-site eCommerce ads If you’ve ever felt like the internet magically knew what you were searching for, dynamic content is likely responsible.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Zoominfo

FEBRUARY 19, 2018

89% of customers begin their buying process with a search engine ( source ). 90% of C-suite executives say they never respond to cold calls or email blasts ( source ). The post 48 Shocking Social Selling Statistics appeared first on ZoomInfo Blog. 82 percent of B2B prospects are active on social media ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Industrial Marketing Today

AUGUST 11, 2011

Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you. That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. To learn more about blogging, read my earlier posts on industrial blogs.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Directive Agency

APRIL 19, 2017

This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. Ask any thought leader or search marketer – high quality, relevant content is still one of the most important factors for ranking. There are plenty of leads left untouched from a one-off Twitter blast.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

nDash

JULY 30, 2020

That blog post you spent so much time putting together won’t earn any attention just because you hit publish. No matter what you call it, your content has to be worthy of engagement, clicks, social shares, and organic search traffic. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. “How Long story short?

Paid Content 52

Paid Content Promotion B2B Content 52

The ABM Agency

JANUARY 28, 2021

This can include informative blog posts, free trial offers, industry webinars, etc. Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. Keywords, on-site optimization, and backlinking are all strategies to maintain an impressive search engine ranking. .

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Adobe Experience Cloud Blog

DECEMBER 3, 2018

We don’t want Aunt Martha to think you’re just doodling—or worse, only sending email blasts— for a living, so we’re here to help you translate the nuts and bolts of your killer job into language that she can understand, and more importantly, appreciate. Holidays: Handled.

Conversion 125

Conversion Blast Campaigns Thought Leadership Paid Search Agency 125

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Search Engine Marketing. Acquisition Marketing. Digital Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

OCTOBER 30, 2019

Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through search engines , blogging , and social media.

Inbound Marketing 52

Inbound Marketing Sales Management Cold Calling Trade Show 52

ClearVoice

JANUARY 21, 2020

You can opt into receiving an email anytime Google locates a mention — good or bad — of your product on blogs, web pages, and news sites. Send an email blast. Search engine optimization is a valuable tool in helping ensure that meaningful content rises to the top for those who are searching your brand and products online.

Marketing Management 66

Marketing Management Click Rate Paid Search Agency Blast Campaigns 66

MKT1

OCTOBER 27, 2022

B2B marketing teams achieve this by creating value-add “fuel” and building an effective growth “engine” specific to your audience, market, and product. A well-rounded team: The marketing team needs to have the skillsets to build an efficient engine and tell a great story that fuels the engine.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Directive Agency

JULY 7, 2017

With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. We would love to take a look at your current search engine positioning and analyze the growth potential within your industry! 3 Email Blast Examples to Blow You Away.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Tomorrow People

OCTOBER 12, 2011

So your content isn’t a one-off campaign or occasional blast. Optimisation activity to boost Search Engine Optimisatio n and Search Engine Marketing. It includes online content such as: Articles. White papers. Mobile apps. Giving your content a lifecycle. Taking part in industry forums and communities.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Fount Media

OCTOBER 11, 2021

Read through this blog to know more: 1. You need to pay attention to here: you have to search for the correct leads that suit your client requirement. Look for SMS blasts. So make sure you target the right audiences before initiating your lead search process for b2b trade. Don’t get tensed, though!

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

EveryoneSocial

APRIL 25, 2018

Employee Advocates + Social Media = Boost in Organic Search Traffic. Yet, with so many companies, thousands of new blog articles daily, and other companies fighting for attention, your organic traffic can or typically will plateau at some point. Employee advocates drive organic traffic through brand searches.

Social Media 58

Social Media Traffic Activities Organization 58

markempa

JUNE 26, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. In reality, direct mail is simply being asked to do more than it is capable of doing.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Directive Agency

DECEMBER 11, 2018

More than 95% of B2B companies have used LinkedIn in their marketing strategies, according to Content Marketing Institute. LinkedIn’s Marketing Solutions Blog states that 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. Expand Search Visibility . Pretty cool, right?

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Only B2B

NOVEMBER 26, 2019

Almost a decade ago no one even knew what social media was and the blogs were only popular amongst the elites of the internet. The same is the case with your corporate email blasts, blogs, search engine optimisation and banner ads, they are all easy and quick to do.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

SalesIntel

MAY 10, 2021

Many email marketing platforms will do this automatically to prevent you from sending to those addresses again with the next blast. It also harms your domain authority and ultimately affects your SEO performance (or Search Engine Ranking). Hard bounced emails are marked on both the mailing list and the email unsubscribes list.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

BOP Design

MAY 9, 2018

In B2B marketing , we carefully track engagement and performance of all our efforts, from search ads to blogging to retargeting. It’s no use blasting out all your blogs on Facebook if your target market only uses LinkedIn. Would they listen to a podcast by your firm’s engineers?

Customer Surveys 49

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 49

ActiveDEMAND

OCTOBER 2, 2021

It’s either a generic email blast or mass text with multiple sends without consideration for the people who are reading them. The way people search for and research senior living options has evolved. Let’s talk about using empathy and building trust through marketing automation? It starts online and not over the phone.

Automation 52

Automation Auto Responder Marketing Automation Services Top of Funnel 52

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

SmartBug Media

JANUARY 30, 2020

Content Marketing Strategy: Take the opportunity to appear in each other’s newsletters and email blasts. Guest blogging is another excellent way to get in front of a new audience. Guest blogging is another excellent way to get in front of a new audience. Blogging can be done more frequently than email marketing.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Marketing Insider Group

JUNE 3, 2010

Test your titles in every email blast you make to your “house file”. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I will definitely check your blog and please keep coming back and commenting.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Sprout Social

MARCH 27, 2019

Search for specific topics and keywords related to your business. Search visibility: Quora questions are searchable through Google. Insights into your audience: Quora is a platform for real people in search of real answers. To begin, type a keyword into Quora’s search box that you want to follow.

Paid Content 100

Paid Content Paid Search Agency Cost per Acquisition Work Management 100