The Point

MAY 14, 2012

Campaigns – moving beyond tactical, “batch and blast” campaigns to more tailored, triggered, multi-touch campaigns that build relationships with prospects and customers. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

The Point

SEPTEMBER 30, 2013

Without marketing automation, nurturing is relegated to only the most simple “batch & blast” campaigns – that is, one-time batch broadcasts to a fixed list. It’s just not a particularly sophisticated way of going about it. And therein lies the difference.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

MARCH 18, 2014

In fact, he concludes: “Stop sending batch email blasts. Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”. I’m guessing the answer to these questions, in Phil’s case, is a big fat “no.”

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

AUGUST 15, 2012

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? We need to talk. And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? You can do a lot better. There was a time when lead nurturing was synonymous with simply staying in front of prospects.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

AUGUST 18, 2014

In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return to the office doesn’t mean you should. Here are 10 tips for designing an effective trade show follow-up campaign.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

The Point

OCTOBER 26, 2010

The email blast is dead. By increasing marketing efficiency, marketing automation lessens the demand for expensive marketing initiatives designed to bring in net new prospects. The Changing Role of Email.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

OCTOBER 14, 2010

Marketo’s most effective demand generation vehicles, as measured by cost per prospect (in Marketo parlance, prospect = in-profile lead): 3rd party email blasts and virtual trade shows. Phone contact has to play a role. Not all Web behavior is created equal.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100