Industrial Marketing Today

AUGUST 11, 2011

Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you. (Source: 2011 Economic Outlook Survey by GlobalSpec.). How do you enter a new market where you have no brand awareness, credibility or customer references?

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

JULY 1, 2011

The old email marketing strategy of batch and blast is no longer effective. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Industrial email marketing today.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

SEPTEMBER 1, 2011

I see too many marketers in the industrial sector that still use a “batch-and-blast” e-mail marketing strategy. You can refine your segmentation by demographics, website interactions, product lines, purchase history and length of time on the list to mention just a few ways to slice and dice your list for better relevance.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

AUGUST 26, 2011

The old days of batch and blast email marketing and one-size-fits-all content are over but that does not mean outbound marketing is dead. I suggest that manufacturers and industrial companies think more along the lines of an integrated marketing approach that has a good mix of both inbound and outbound tactics.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

APRIL 26, 2011

Whenever you are tempted to use “batch and blast” emails, stop! Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. When should you use dynamic content? Instead, incorporate some form of dynamic content.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60