Biznology

OCTOBER 23, 2017

We are blasted with billions of ads a year and world ad spending is over $600 billion per year. This will give every company an immediate financial need to listen when you tell them what you like, display the messages you want, and buy the products you enjoy. Each ad counts and they add up. What’s the Internet’s next business model?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

JUNE 19, 2013

” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.”

Marketing Websites 80

Marketing Websites Blast Campaigns Webinar Metrics Analysis 80

Biznology

MARCH 27, 2014

Requesting location information and the permission to blast a consumer with sales messages is a big ask, so companies need to really be ready before rolling out the technology. So how can physical-location businesses make consumers comfortable with this coming technology – and what does it mean for digital storefronts?

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

OCTOBER 27, 2011

You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.”

Optimization 80

Optimization Blast Campaigns Webinar Metrics Search Marketing 80

Biznology

JANUARY 15, 2013

So, in conclusion, I don’t really have a conclusion to pull this all together except for the fact that you sacrifice a lot if you make your systems too efficient.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

MARCH 27, 2014

Requesting location information and the permission to blast a consumer with sales messages is a big ask, so companies need to really be ready before rolling out the technology. So how can physical-location businesses make consumers comfortable with this coming technology – and what does it mean for digital storefronts?

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

SEPTEMBER 22, 2014

90% of C-suite executives say they never respond to cold calls or email blasts (source: Harvard Business Review ). IBM saw an Increase of 400% in sales in a Social Selling Pilot Program (source: IBM ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

SEPTEMBER 18, 2014

As you watch the NFL’s image blasted all over talk radio, cable news, and TMZ clones, you might say to yourself, “Well, that will never happen to us.” Big Data means that you have to assume the evidence exists, that it is stored somewhere, and your decisions need to hold up when that evidence surfaces.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Biznology

DECEMBER 21, 2011

Beyond blasting out prospecting campaigns, marketers must move toward a series of ongoing outbound messages, via multiple communications channels, to connect with multiple parties, over time. Not an easy task, but more essential than ever. Here are some resources for gaining access to prospect data , and keeping your database clean.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

APRIL 24, 2014

As for the content of your email, is it targeted, or do you just blast everyone with the same thing? The data says that 48% of email is opened on a mobile device and 30% of subscribers will leave if the email doesn’t render properly. Who are you again?

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

DECEMBER 26, 2012

But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products. I stand corrected. More and better content.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

DECEMBER 22, 2014

90% of C-suite executive say they never respond to cold calls or email blasts (source: Harvard Business Review ). COLD CALLING. 91% of the time, cold calling doesn’t work (source: Harvard Business Review ). 91% of customer say they’d give referrals; only 11% of salespeople ask for referrals (source: Dale Carnegie ).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

APRIL 26, 2016

And then I send out a blast. For the longer tail, I only reach out to people who have emails. For both of them, I need to come up with a client-approved message model for the email and other communications.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

DECEMBER 4, 2014

For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. The end result: companies are infected with bad information and do things the wrong way. That’s scary stuff.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

SEPTEMBER 11, 2012

What do I do with all of these blasted domain names? Well, for now, nothing. Just gloat about all the money you’re saving by not availing your name, your brand, or yourself to the whims of others, some of whom don’t have your best interests in mind.

Domain 80

Domain Cross-Selling Blast Campaigns Keywords 80

Biznology

MARCH 18, 2014

Don’t start madly blasting away into the woods, chasing shadows into the forest, give up on every fishing hole because “there’s no fish here!” Don’t do it! ” It’s really sad! Most social media campaigns tend to wrap just before they’re about reap all sorts of benefits and successes.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

OCTOBER 27, 2016

There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! And people costs are lower here, which means the cost savings of automation are lower. And like elsewhere in the word, B2B is becoming consumerized.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Biznology

OCTOBER 4, 2016

Contactually demands that I break down the ScaleMails into six blasts of fifty. Contactually doesn’t allow me to send all my 300 allocated emails at once : at my price point, I have access to being able to email 300 ScaleMail mail-merged emails per day. Unfortunately, I can’t just send all 300 at once.

Allocation 179

Allocation Work Management Marketing Management Blast Campaigns 179

Biznology

MAY 26, 2015

Instead of being a good neighbor and just learning how to do a little bit of discernment, you’ve put up walls, hired gatekeepers, and oftentimes moved out into the hills to get away from all these blasted people. You’re A Global Player, Act Like It.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

SEPTEMBER 23, 2014

Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went. Seven-days later, I sent another email to follow up. Usually, we send a third and final email, a week after that, but not in this case.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

OCTOBER 18, 2016

The initial blast is akin to speed-dating. We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. But then that’s where the work starts. Why You Should Reach Past the A-List. Most good pitches don’t require a personal relationship. Generosity of the “gift” being offered in the pitch.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

The initial blast is akin to speed-dating. We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. But then that’s where the work starts. Why You Should Reach Past the A-List. Most good pitches don’t require a personal relationship. Generosity of the “gift” being offered in the pitch.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 15, 2013

You’re just furious because you feel like you might as well have dumped that huge pile of money you spent on search into a blast furnace. Pissed off about spending so much money on SEO. Think about it this way: you’ve had an excellent run. Nothing lasts forever.

Paper 80

Paper Google Adsense Demand 80

Biznology

MARCH 2, 2020

A blast telephone call to 2,500 has much, much less power than a personal call to just the staff on the West Coast or to just the employees in the Hong Kong office. Particularly in times of danger or uncertainty employees read the worst into the situation if they don’t hear from their leaders. Intimacy trumps your convenience.

Work Management 151

Work Management Lead Ranking Consulting Blast Campaigns 151

Biznology

APRIL 28, 2015

I discovered bloggers using keywords on Google and blog search engines and tracked engagements on those blasted spreadsheets. For years, I did all of my blogger outreach campaigns using Excel spreadsheets and then Google Sheets. You can do it cheap and hard or spend a little money to make it easier.

Promotion 80

Promotion Blogger Outreach Paid Search Agency 80

Biznology

AUGUST 24, 2015

This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80

Biznology

JULY 31, 2018

Influencer marketing really benefits if it’s handled less like a Madison Avenue ad campaign or an SEO linkback email blast, or even like a generic, banal, premasticated, “congrats on your jobaversary” LinkedIn player piano, and more like a festive event. A Gift Given Freely. Let me be honest with you.

Planning 120

Planning Paid Search Agency Word of Mouth Advertising Agencies 120

Biznology

MARCH 12, 2013

While social media is not supposed to be a broadcast medium — it is surely two-way — it is a very efficient way to communicate and keep connected with a lot of people over time a hell of a lot more intimately than by just using an opt-in email blast service like Constant Contact or MailChimp.

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80

Biznology

JULY 14, 2016

It’s easy to blast insults at people we disagree with on Facebook, where there is no expectation of a give-and-take. This doesn’t stop cable news and news websites from leaning on them as a substitute for the first-hand quotations that reporters no longer have the time to secure.

Social Media 80

Social Media Media Television marketing Cable 80