Anything Goes Marketing

MAY 17, 2008

Instead of just blasting the entire list again including those that didn't respond, marketers should be segmenting their lists and only sending the email to those that either didn't respond (open or click-through) and/or those that didn't convert (fill out a form).

Conversion 100

Conversion Blast Campaigns Marketing Automation Services Automation 100

Anything Goes Marketing

AUGUST 19, 2006

Send one last email blast. As another best practice, you should test different subject lines to a subset of your list before sending out the complete email blast. At the bottom of the page (below the fold), make sure that you have a few paragraphs as to what your company does. You will need this for some of the search strategies below.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

SEPTEMBER 8, 2008

Before you click the send button on your next email blast, you need to consider these questions. Why do I care about that? How is that going to help me finish my work for the day? Why would I want to open your newsletter? Creating Relevant Newsletter Content 2.0

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

DECEMBER 21, 2009

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. If you’re having trouble with this concept, skip down to #4.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

MARCH 9, 2008

The interactivity described above is part of a trend in B2B marketing which is focusing more on the ongoing conversation with prospects and customers rather then a one-off batch and blast approach.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

AUGUST 7, 2007

Don't blast your entire database and expect magic to happen in terms of conversion. Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

MARCH 7, 2007

While it's easy to generate a list and blast out an email and wait for the responses to roll in, this obviously can't be your only tactic. This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100