B2B Email Marketing: Batch and blast, mobile and other challenges
B2B Lead Generation Blog
AUGUST 19, 2013
I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. At the same time, they are being told to get away from the traditional “batch and blast” or “spray and pray” efforts. Matt Bailey : As much as neither of us would recommend a batch and blast approach, it is still a “better than nothing” proposition. This post grew out of one of those talks.
Blast Off: The Internet of Things Is Headed to Mars
JANUARY 4, 2017
The post Blast Off: The Internet of Things Is Headed to Mars appeared first on The Content Standard by Skyword. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. A private company called Mars One has set even more aggressive goals, with plans to send up 24 volunteers on a one-way trip to Mars.
Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
FEBRUARY 1, 2017
Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. Yes, you read that correctly. YouTube began as a dating site. What were they then? 1) Amazon. billion.
Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Modern B2B Marketing
JULY 29, 2015
So, how do you see the difference between personal engagement and blast marketing on a mobile device? Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. What do I mean here?
Enterprise Crowdsourcing blasts off as social media growth industry
grow - Practical Marketing Solutions
DECEMBER 12, 2011
Guest post by David Bratvold. As buzzwords go, “crowdsourcing” may not be as big as ”social-media” or “mobile apps” but new research show it is one of the most rapidly-expanding trends in our field. Crowdsourcing represents an epic shift in the world of labor, automation, and information science, one with large economic and ethical implications.
Nobody Wants to Get [Email] Blasted: The Story Behind the Song
Modern B2B Marketing
NOVEMBER 18, 2013
The song I wrote, “ Nobody Wants to Get Blasted ,” was sparked by some of these ideas: Batch and Blast: It ’ s Old School. Gone are the days of batch and blast! The bigger-is-better, hard-sell, batch-and-blast mentality is now the Brontosaurus of modern day digital marketing. ” Bottom line: nobody wants to get blasted. Less blasting — more engaging!
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong.
Beyond Batch and Blast: Launching Your First Lead Nurturing Program
APRIL 18, 2014
However, there’s a commonly used method that exists which proves as the exception to this rule, which we not-so-affectionately refer to as “batch and blast.” Essentially, batch and blast is a numbers game, operating with little strategic rhyme or reason and handling leads with a one-size-fits-all approach. It’s long been said that the squeaky wheel gets the grease. The solution?
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Follow the group’s rules.
When’s the Best Time to Send Email Blasts?
OCTOBER 15, 2013
When’s the Best Time to Send Email Blasts? by Rieva Lesonsky The post When’s the Best Time to Send Email Blasts? Retro LED Clock (Photo credit: LenP17) Basically, there’s one hour per day in which most customers are most likely to click through your email—but that hour isn’t the same for everyone. So what can a small business owner do? Strategy
Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014
FEBRUARY 4, 2014
The post Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014 appeared first on Fathom. You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. You should approach your 2014 marketing plan in the same way. We’ve got your online retail forecast right here. Read our list of the top seven forecasted trends for 2014. Multichannel – Integrated marketing is the way of the future. Keep things consistent.
3 Simple & Effective Email Marketing Tips for the New Year
DECEMBER 27, 2016
Email Marketing Holiday email blast email list email marketing email marketing lists Email Marketing Tips email newsletter Internet Marketing Mailing List Marketing Tips Simple Tips Tips For The New Year verticalresponseWe’re a few weeks into a fresh new year and with that comes resolutions to do things better, more efficiently or maybe even keep up the good work you’ve been doing.
Should PRSA Sanction Public Relations Practitioners?
NOVEMBER 29, 2013
Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R. Spam,” as he calls it – “belly flop into the email systems of journalists every day.”. Any other ideas?
Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]
DECEMBER 15, 2011
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. We looked at both the median and average click-through rate (CTR) and unsubscribe rate, and found that in both cases, lead nurturing emails have a significantly higher CTR than more generic email blasts. Consider the Facts. Only 25% of leads are legitimate and should advance to sales.
Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
MAY 10, 2012
Recently, I had an interesting conversation with a VP of Marketing about converting emails into two-way conversations. We were reviewing my proposal for email nurture streams designed to move prospects from the top to the middle of the lead funnel. We found it easy to visualize the emails themselves. Many of you are having the same discussion. See the press release for his full quote.)
Business Blogging: Blast Past the Blunders
Writing on the Web
NOVEMBER 3, 2010
Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time : 72% say they don’t have enough time to update their blog. Once you master a skill, you can get it done quickly. No wonder people run out of time. Digg this!
3 Simple & Effective Email Marketing Tips for the New Year
JANUARY 14, 2014
Email Marketing email blast email list email marketing email marketing lists Email Marketing Tips email newsletter Internet Marketing Mailing List Marketing Tips Simple Tips Tips For The New Year verticalresponse We’re a few weeks into a fresh new year and with that comes resolutions to do things better, more efficiently or maybe even keep up the good work you’ve been doing. Win ‘Em Back.
6 Reasons Lead Nurturing Wins Over Email Blasts
FEBRUARY 24, 2011
Since then, I've learned how amazing lead nurturing is and how superior it is to outbound email blasts or even outbound email marketing's inbound sister, targeted mass email marketing. I wasn't always a lead nurturing fan. 6 Reasons Why Lead Nurturing Wins. #1: 1: It's automated. Lead nurturing has a one-time setup. Sounds like a high return for a low investment to me. #2: 2: It's timely.
Having a blast with B2B email?
JUNE 24, 2009
When you think email, do you think email blasts? Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. Multi-Function Email Suites dominate B2B email marketing Although no one (except me, ahem) labels these applications 'multi-function email suites', I am using the term to describe multi-faceted marketing applications that include the functionality of the three types of email marketing that I have noted above: Batch & Blast, 1to1 Sales emails and Trigger emails.
Subject Line Length – Is Longer Better?
OCTOBER 5, 2012
Content Marketing/Copywriting Email Marketing email blast email marketing email newsletter mass email pre-header preheader subject line subject line writing subject lines I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years, we lived and breathed the golden rule of “ keep your subject line to 40-50 characters. ” Why? Most email browsers cut off anything longer, and that put the kibosh on your open rate.
How to Spot a Tactical Marketer
B2B Marketing Insider
FEBRUARY 27, 2016
Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The problem with being a tactical marketer is that it […]. Content Marketing
How to Prepare for Social Media Screw Ups
Sales Intelligence View
JANUARY 2, 2013
No matter your company’s level of participation on social media, you should have best practices in place to maintain your company profile and sustain sales strategies in the face of a social blast. Social media screw ups are inevitable, so what do you when one hits your brand? You’ll also miss an opportunity to right a possible wrong. Pick Your Moments. What can I do to help?
VR Email Tests That Could Boost Your Results, Too
SEPTEMBER 13, 2013
Email Marketing A/B Split testing a/b split tests content marketing Content Marketing/Copywriting email blast email lists email marketing email marketing testing email testing email tests personalization in emails split testing subject lines testing copy testing subject line Here at VerticalResponse , our marketing team has a motto, “Don’t Guess, Test.” higher open rate.
Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
NOVEMBER 27, 2015
” That belief (or state of denial) is why so-called “ batch and blast ” email is usually less effective than email campaigns customized to your unique market. Conclusion: Move beyond the old-fashioned and ineffective approach of “batch and blast” to get the best results with email marketing. We all like to believe we’re special. All rights reserved.
A Structured Day in the Life of an Outbound Prospecting Rep
Sales Prospecting Perspectives
AUGUST 6, 2014
Time for that first prolonged call blast of the day. Call blasts should be followed by breaks, so your reps can stay refreshed with a clear mind. Time for another call blast. You should be in a pretty good groove now, so make sure this is your biggest and most productive call blast period of the day. Provide them with the structure they need to really do their jobs well.
B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
B2B Marketing Insider
JUNE 21, 2016
It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious […]. Content Marketing
Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
NOVEMBER 17, 2016
Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Below are the highlights from that interview.
An Email is Not a Campaign: the Case for Integrated Marketing
FEBRUARY 16, 2017
Option 1: You can dial up an email and blast it out to your prospect database. The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. An email campaign here. A search campaign there.
Email Marketing: 3 simple steps for building customer personas
B2B Lead Generation Blog
MARCH 10, 2014
Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. A big factor in solving the batch and blast challenge, as Byron revealed, rests in having the right people in the room to have a productive conversation about how personas can benefit an organization’s targeting efforts. “It Every solution starts somewhere. Step #1. Step #2.
Is Your Prospecting Email Spam – or Not?
Jill Konrath's Fresh Sales Strategies Blog
JULY 1, 2014
Officially, an email is spam when you''re blasting a huge number of people with the same message. It''s also spam if your email lacks official contact information or people can''t unsubscribe from these massive blasts. Is it spam to send a prospecting email to someone you don''t know? I get asked about that a lot. Nobody wants to be seen as a spammer. Prospecting
Content Marketing Magic – Inspiration, Strategy and Customer Obsession
DECEMBER 10, 2013
I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing
Digital Experiences Have No Easy Button
Type A Communications
JUNE 7, 2016
It’s a blast to tour around the country and get. June 7, 2016 by Robert Rose I’m finally finished with a six city tour – teaching content-driven experiences to marketers. read more. Content Marketing Content Marketing Strategy Customer Experience Digital Marketing B2B Marketing content marketing Content Marketing Institute Robert Rose
5 Key Differences Between Email Marketing and Marketing Automation
SEPTEMBER 26, 2016
While both tools use email as the primary channel to engage with your audience, email marketing tracks only the actions taken by recipients of your email blasts. When you’ve built a campaign, a basic email marketing program typically sends emails out to everyone on your list, and then it’s done (This is sometimes called “batch and blast”). Your business is getting traction.
Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
It's All About Revenue
NOVEMBER 10, 2016
SMS Case Study: Ace Hardware After growing a sizable SMS list with a variety of in-store acquisition tactics, Ace Hardware combined digital experiences with SMS blasts to drive a huge increase in average cart size. Each SMS blast included links to interactive coupons and helpful content like how-to guides, videos, and store finders. What’s Different on Mobile? Social value.
Lead Nurturing: What it is, and what it is not
B2B Lead Generation Blog
NOVEMBER 24, 2014
Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. We discussed the challenges of communicating what is and isn’t lead nurturing. You might also like.
Inbound Marketing or Outbound? Which is the Winner?
SEPTEMBER 19, 2016
Speaking of online outbound, it started out focused on email, and it used to be “batch and blast.” The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.
Symbols in Subject Lines… ? Them or ? Them?
JULY 30, 2012
Design Email Marketing email email blast email marketing email newsletter special characters subject line subject lines symbols As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails I’ve received with symbols in the subject lines.