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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. Your knowledge, experience, and research can help others make their best decision.

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Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Essentially, an ICP defines the shared characteristics of your best buyers-giving you a guide to work off of throughout your ABM campaign. Here are the four data-sets you’ll need to develop your ICP: Firmographic data: Common company attributes of your best customers such as employee count, location, annual revenue, and growth.

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Nine Important Things to Know About Intent Data and AI

Webbiquity

If the value is that obvious, why is it that, “While the concept of intent data has been around for close to a decade, many companies are just starting to fully explore the best methods of harnessing it to grow their businesses”? If we do, is that the best way to spend it? It’s a matter of capabilities and priorities.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. A few examples. Yet he owns the first five pages of Google for his identity. How To Be Seen.

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How Google Gets Search Traffic Wrong

Webbiquity

While researching how best to measure and categorize backlinks for WPOinc’s web presence optimization (WPO) Metrics Dashboard , we found that the way Google categorizes referring sites driving traffic is a bit, shall we say, misleading. For lightly trafficked sites, this chart may actually be quite close, within one percent or so.

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