ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. There are a few topics that come up regularly.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. I hope you enjoyed this edition of “The Best of PowerViews”. I came away with at least one new piece of insight from each and wanted to share some of my favorites with you. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

JULY 17, 2013

Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. YouTube: youtube.com/user/josianefeigon. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Good question.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

FEBRUARY 2, 2011

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. (Wiley, 2011). Follwer her on Twitter @marketingprofs.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

SEPTEMBER 6, 2012

Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. You’ve got good people—seriously good people out there—who are doing their best. Social Media: Know Where Your Customers Are & Use LinkedIn.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

AUGUST 6, 2013

Each interview is available on our blog and YouTube channel. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Below are some highlights from recent interviews.

Peer-to-peer 120

Peer-to-peer Multi-Channel Forecasting Best Practices 120

ViewPoint

JUNE 15, 2016

My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Marketing Operations Department. Website Management.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120