Remove best writing

B2B Memes

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

Do you write for the Penguin, or the human? If you want your content to work, write for people, not for search engines. In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?” That’s good SEO advice.

SEO 100
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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? However: be your own best reader.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? However: be your own best reader.

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5 Keys to Effective B2B Content

B2B Memes

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read. Show your passion.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. What I do like about the obsessions model,” he writes, “is that obsessions are destined to be temporary and responsive to reality.” You can’t write to them all (and you never could).

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. What I do like about the obsessions model,” he writes, “is that obsessions are destined to be temporary and responsive to reality.” You can’t write to them all (and you never could).

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NaNoWriMo, Social Media, and Measurability

B2B Memes

So having no other options, some 250,000 people this month will write novels, as part of the National Novel Writing Month , or NaNoWriMo. But NaNoWriMo uses social media to produce an individual benefit—in this case, finally finishing that novel you’ve talked about writing for so long. I have other editorial fish to fry.).