Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Your readers are busy people. Passive voice.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

JUNE 12, 2023

The best content is actionable and emotional. Simply put, remarkable work is above average and worth taking note of. Outstanding work stems from consistency, following a proven pattern, and refining that system. One example of how remarkable work comes from a steady stream of above-average production is “Seinfeld.”

Content 233

Content Act-On Viral Marketing Fulfillment 233

Marketing Insider Group

APRIL 17, 2023

The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. 8 Methods to Writing Creative Email Subject Lines 1. Work smarter, not harder, right?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

DECEMBER 19, 2022

By using creative writing tactics, like emotional headlines, you can ignite interest in your audience and grasp the attention of readers. Moral of the story: driving traffic to your site and reaching your target audience calls for both SEO and smart writing skills. Writing Emotional Headlines. Video Source: WebFX.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1. We need to make business personal again.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? The best copywriters have both strong technical skills and the ability to use empathy to resonate with audiences. B2B copywriters typically work for multiple clients in different industries. B2B copywriters need to know their clients, but they also need to know the audience they’re writing for.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. But getting the best results isn’t always easy — especially if you haven’t nailed the fine art and science of crafting a great prompt.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. They understand the industry well and make your ads work. They handle ad writing, find the best keywords, and track your ads’ performance. Proven Strategies for Effective PPC Pest Control To succeed in PPC Pest Control, use strategies that work.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Thanks to advancements in remote work technology and the growing demand. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Trade Press Services

APRIL 1, 2024

Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Tackling these “people problems” involves following several best practices that make ongoing “people investment” an integral part of corporate culture.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

SEPTEMBER 28, 2023

As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want. Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology.

Marketing AI 125

Marketing AI Work Management Generation Marketing Automation Services 125

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. I actually have a Master of Fine Arts degree in Creative Writing. And I knew I could write, so I figured I could write content for magazines. A: I was working at a steakhouse — that was my primary income.

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Press Conference 66

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work.

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.”

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency. What does their voice sound like?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Heinz Marketing

JULY 24, 2021

In her new book, Melody Wilding explores the intersection of high sensitivity and high achievement at work, and acts as an actionable guide to mastering it. New Ways To Work Anywhere In The World. The Pain of the Never-Ending Work Check-In. 10 Best Practices to Write the Perfect Email Subject Line.

B2B 120

B2B CAN-SPAM B2B Sales Act-On 120

Contently

MARCH 30, 2023

You were doing your best with what you were given — and what you were given was (I’m guessing) not much. The problem isn’t (usually) the writing. Most of us work for organizations that lack deep insights into their customers’ interests. We’re just working through a checklist of search terms.

SEO 144

SEO SERP Content Keywords 144

Scoop.it

FEBRUARY 29, 2024

The best vision statements will inspire your teams, connect with customers, help you have the discipline to make smarter business decisions, and attract talent. Aspirational statements convey your company’s passion for the future you’re working towards. Write down all of your ideas and trim them down to the most important parts.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

JANUARY 25, 2024

3 observations from 2023 to help you in 2024 2023 in review: 3 key trends to inform your 2024 marketing plan What I’d like you to do after you finish reading this article is to write down your own three words, maybe on your next break or commute. We’re doing that in my business and it works well. Gaining expertise is hard work.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Marketri

MARCH 6, 2024

But there’s another passion that I rarely write or post about—entrepreneurship. Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. They also care about quality work. The reason is straightforward.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. What I want it to do (write compelling copy to increase conversions). Let’s break it down: 1.

Marketing AI 131

Marketing AI Marketing & Strategy eCommerce Banners 131

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Tools like SEMRush, Answer The Public, or Google’s Keyword Planner will help you understand the best keywords to target.

Process 106

Process SEO B2B Marketing Lead Scoring 106

Contently

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Working together will yield maximum results. Write content that answers questions.

Content 143

Content Mobile Marketing SEO Keywords 143

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. The AI MarTech landscape At this writing, ChatGPT is three months old, and Google has just announced its own AI service called Bard. At this writing there are approximately 40 AI writing tools in the marketplace.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

B2B Marketing Directions

APRIL 14, 2024

Jonah Berger is a professor of marketing at the University of Pennsylvania's Wharton School and the best-selling author of Contagious , Invisible Influence , and The Catalyst. What's In the Book Jonah Berger spells out his rationale for writing Magic Words in the Introduction. ".

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. What’s the best way to put AI’s content capabilities in play? Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. It’s also a free and easy way to proofread.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Salesforce Marketing Cloud

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Even if you don’t have training in linguistics and you’re not responsible for writing all the copy, you’ll still interact with the tool that produces that content.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). She ramped up production effortlessly by working with Clearvoice to develop the right group of freelancers. But can a bot really write content for you? It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Regardless of how you refer to these AI blunders, if you’re using AI at work, you need to be aware of them and have a mitigation plan in place. The big trend People have gotten excited (and maybe a little frightened , especially when used at work ) about generative AI and large language models (LLMs). And with good reason.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content.

Keywords 105

Keywords Research Traffic Lead Scoring 105