LeadSloth

AUGUST 30, 2009

Efficiency in itself is nice, but it’s hard to quantify: will it increase the quality of the work? One of the best examples is in Marketo’s “Secret Sauce&# webinar. Especially large organizations often talk about efficiency increases as a result of marketing automation. How does quality impact the bottom line?

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

JULY 14, 2009

How Search Engines Work. As you go through these steps you will find out what works for you. Focus on link building for the keywords that work best for you, and keep adding new keywords. Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. Keep Optimizing.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

APRIL 15, 2010

If you sell multiple products, cross-selling may work for you. The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. Once you get started you will discover what works and what doesn’t, and you can get more sophisticated as you go along.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

FEBRUARY 17, 2010

If multiple people work together on campaigns, it’s extremely useful if you can collaborate in the application itself. Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 24, 2009

For best results, the website and nurturing campaigns need to be highly relevant for them. Also, lead scoring only works if you know who you want to target. Unclear Prospect Profile(s). Part of a good lead management process is knowing exactly who are involved in the sale. No Interesting Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. First of all, you should choose a CRM system that works well for you. Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

FEBRUARY 20, 2012

Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Tip 5: Use Email Best Practices. A common question is: how do I know if my nurture campaign is working? Ultimately, it’s working when trial participants become paying customers. How many emails is enough?

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

SEPTEMBER 1, 2010

Because lead management and lead nurturing are pretty new, it’s sometimes hard to visualize how it will actually work in your organization. Putting It Into Practice.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

JULY 29, 2009

This is the alternative I like best, thinking from the vendor’s perspective. It may not be as “real-life&# as working with the system yourself, but it still gives a good idea of the features of the product. One strategy that has worked well for me is offering affordable online product training. Paid Trial.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Today, however, most reporting pulled from those tools is focused on telling what happened, and not on illuminating the best path forward.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100