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Industrial Marketing Today
OCTOBER 9, 2012
These work best for middle of the sales funnel (MoFU). Project galleries with photos that have informative captions describing the work done, size and the location of each project. Case studies and testimonials for proof of performance.
Industrial Marketing Today
JUNE 22, 2012
Michael Clark, Vice President, Marketing and Public Relations at American Arbitration Association said that the best marketing advice he ever received was “Sales keep you in business. But how a buyer got your name in the first place is through the work of earlier exposures to your online marketing presence.”.
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Industrial Marketing Today
OCTOBER 1, 2012
There are some guidelines and best practices that most professional marketing consultants follow but that doesn’t mean the strategies are cookie cutter plans. You have the best solutions for your customers’ problems! In my experience, option number 3 works the best.
Industrial Marketing Today
APRIL 14, 2012
I learned my business in the early years by doing production work for other ad agencies and printers around town. By the grace of God, things have worked out very well for us and we have successfully weathered the ups and downs of running a marketing company and the vagaries of the economy. Wow, we have all come a long way since then!
Industrial Marketing Today
JUNE 22, 2011
Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. Developing an effective scoring system requires marketing to work closely with sales.
Industrial Marketing Today
DECEMBER 12, 2010
Being able to prove marketing’s value with empirical data is the best defense against the C-Suite’s charge of “show me the money.”. Best practices of lead scoring and management require at least the following: Sales and marketing must work together in defining what constitutes a qualified lead for their particular business.
Industrial Marketing Today
MARCH 23, 2012
If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.
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