Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey.

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Everything Technology Marketing

MAY 30, 2012

What forms of content work better than others? The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.

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Everything Technology Marketing

JANUARY 10, 2010

The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer. Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". What are your secrets for making your call to actions work?

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Everything Technology Marketing

JULY 17, 2013

It is through content that many other online marketing channels flow best. The firm that does the best job educating them is often the one that wins the business. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king.

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Everything Technology Marketing

NOVEMBER 23, 2010

What segmentation approach worked for you? Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]

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Everything Technology Marketing

MARCH 14, 2011

And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best). Pick the predominant segment in your market and focus on growing it instead of trying to be all things to all people – that hardly ever works. (7) This market is still very new and constantly changing.

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Everything Technology Marketing

NOVEMBER 14, 2009

Step One: Working from an Ecosystem Map The first step is to understand the lay of the land. Who would be the first five, ten or twenty best first targets and why? What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access? Implementation 10.

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