Crimson Marketing

SEPTEMBER 5, 2013

Now is the time to determine which is the best idea to pursue. Working through several different road-maps will help you determine which is the best product idea and plan for your company. Working through several different road-maps will help you determine which is the best product idea and plan for your company.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

MAY 30, 2013

Think faster - Mass media and reach is one of the best ways to quickly grow your customer base. . For maximum ROI, perfect your mix - Whatever you chose to do, make sure it’s what works best for you. The best medium for you is the one that leads customers to make a purchase. .

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

DECEMBER 3, 2013

To establish a strong relationship with your channel partners you need to not only provide them with good products/services to sell, but be easy to work with. CRM demands that you keep your best customers your most loyal customers. They would still be the best regardless of what you did. What do you do now?

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

JUNE 30, 2014

Here are three steps to follow: Identify the marketing analytics approaches that work for you. . Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.”

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

APRIL 23, 2015

Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

JUNE 23, 2015

If you pay attention… they are telling us what they want, what’s relevant to them (and) how you can better engage with them…it’s a lot of work to use…marketing technology (martech) to capture the data, but that’s the name of the game.”. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing & Strategy 100

Crimson Marketing

OCTOBER 15, 2013

Help your partners target the right market segments by working together on determining demand tactics. Create clear guidelines for your partners to put together the best contact list for your joint efforts. That means you need to maintain ongoing communication with your channel partners. Tactic Selection. Deliverables.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

FEBRUARY 11, 2015

So how do you choose which providers to work with for your marketing technology needs? Steven Wastie, CMO of application performance management company AppDynamics, knows—his company doubles its revenue every year. Vendor Tender: “ Every five minutes there’s a new vendor, and they all sound like the previous one,” says Steven.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. ” Marketing’s biggest challenge is determining the best media source to promote a product or service.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

APRIL 25, 2013

There is a lot of work and planning that goes into creating a successful product launch. Something we noticed and wanted to share are some key questions to ask ourselves when determining the best marketing solutions approach to a launch: 1.

Resources 100

Resources Planning Product Advertising Agencies 100

Crimson Marketing

OCTOBER 15, 2015

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Social Can Only Work For A Few Select Industries. Last-Click Attribution Is Best. There are many myths surrounding digital marketing solutions. SEO Can Be Set It And Forget It. ” 13. ” 15.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 1, 2013

People working in the channel don’t have time – they’re just too busy. Viewers can check them out at the best time for them. you might ask: 1. Video has the ability to tell memorable stories. Short videos are more likely to attract their attention than text. Videos can be viewed all day any day.

Advertising Channels 100

Advertising Channels Video Marketing Advertising Agencies Viral Marketing 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Through the use of marketing technology and software marketers using email marketing can determine which elements will best convert into sales.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 24, 2013

What’s the best channel for you? The end user is the one who determines what works (or doesn’t) so keep messages personalized in the process. What kind of results and engagement have you seen from previous campaigns? Use this data to create custom message to target each of your segments. . Define Your Method. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

What’s the best channel for you? The end user is the one who determines what works (or doesn’t) so keep messages personalized in the process. What kind of results and engagement have you seen from previous campaigns? Use this data to create custom message to target each of your segments. . Define Your Method. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 10, 2014

What has not been as clear is the best way for CMOs to manage and leverage this data. In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

APRIL 21, 2015

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. Rinse, Wash, Repeat: The work does not stop there. Try googling the words “Big Data.”

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

AUGUST 21, 2013

Take time to determine which cloud hosting provider is the best for your needs. How do they work on a technological and organizational level? An area that needs more focus is the partner relationship between vendors and customers. It’s important to remember that not all cloud partners are the same.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

JUNE 7, 2013

By working closely with the sales team, you can help them determine which of these is the best solution. To perform high-level product marketing, you need to work on demand generation; you need to reach people with the greatest need for your product. Make sure you’re targeting the right audience.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Image: courtesy of Dplus visuals. Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Struggling to Adapt.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

OCTOBER 1, 2013

If your reps are knowledge-deprived and unable to provide buyers with actionable advice, they’ll appear deficient at best and untrustworthy at worst. The only way this can work, however, is if you start sharing data with sales. Work together and both of you will see benefits. Use Your Big Data Wisely.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

If your reps are knowledge-deprived and unable to provide buyers with actionable advice, they’ll appear deficient at best and untrustworthy at worst. The only way this can work, however, is if you start sharing data with sales. Work together and both of you will see benefits. Use Your Big Data Wisely.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

MARCH 22, 2013

Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels). The best news of all, is that this is the role the buyer wants the sales rep to play. We understand that the buyer gathers information from a wide variety of sources (usually online).

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

OCTOBER 27, 2014

Perhaps best of all, having a Visible Expert on staff enables firms to charge premium fees, just by being associated with the industry star. Prospective Visible Experts should focus on identifying their target audience before working to boost their visibility within that market. This requires diligence and a certain level of finesse.

Lead Ranking 100

Lead Ranking Lead Scoring Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

FEBRUARY 9, 2015

Advances in marketing intelligence and analaytics are creating more opportunities for marketers to decipher the best ways to understand and target buyers and measure marketing ROI. The Science of Marketing. That helps create a vision of the product from the user’s eyes, and one that engineering teams are eager to create.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

DECEMBER 9, 2013

Pay close attention to what’s actually working for you! If one social media platform isn’t working for you, there’s no harm in cutting it from your marketing plan and putting valuable resources where there’s proven results. What works best on one platform, does not always translate seamlessly to another.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

OCTOBER 27, 2015

You have the three key parties coming together and working off…the same sheet.”. SOASTA is the digital performance expert trusted by industry-leading brands, including 39 of the top 100 Internet Retailers, such as Target, Nordstrom, Staples, Sears, Walmart, Etsy, Mike, Best Buy, Adobe, Microsoft, DirectTV, Netflix and BBC. .

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 26, 2015

The best approach to achieving this is through a content map. Which solution(s) is best for me? “Certain types of content work better at some stages than others. Up to 70% of content is wasted each day and never repurposed again #contentmarketing Click To Tweet. Examples of typical questions are: What is my problem?

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

JUNE 25, 2013

The best market research tool you can use to get a look inside your customers’ heads is the in-depth interview. The best way to get them to tell stories is to empathize with their specific situation, and to keep asking them questions about it. The market research is easy, but gaining insights from that research is difficult.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100

Crimson Marketing

JULY 24, 2014

While there is no cookie-cutter solution, there are proven best practices being used by savvy marketers to drive successful revenue-focused marketing. . Five Best Practices for Becoming a Revenue Marketer. Becoming a revenue-generating marketing organization means working much more closely with sales than in the past.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100