Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. Or will the campaigns just distract us from the need to do the hard work of a consistent relationship building strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

NOVEMBER 6, 2009

The winners get serious recognition for their work that helps their companies and their careers. I also wish I could take credit for the excellent eBook that oozes with best practices from this year’s winners. I also wish I could take credit for the excellent eBook that oozes with best practices from this year’s winners.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

SEPTEMBER 23, 2011

The best truly “social” interactions I see on Twitter are organized chats. Many say that marketers are a different breed than “customers,” and what works for marketers won’t translate to the B2B world in general. So I treat Twitter like a reporter rather than a cocktail party host. Learning is social, isn’t it?

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

APRIL 2, 2010

Hey, it was the best thing we came up with at the meeting, so why wouldn’t customers like it, too!?). Even making a cat more like a person works.) It’s why those expensive private events work so well. Where are thepeople and the stories? Journalism has long understood that people respond to other people and to stories.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

SEPTEMBER 23, 2011

The best truly “social” interactions I see on Twitter are organized chats. Many say that marketers are a different breed than “customers,” and what works for marketers won’t translate to the B2B world in general. So I treat Twitter like a reporter rather than a cocktail party host. Learning is social, isn’t it?

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. One of the best ways to start is with RSS. Pick an RSS tool. I won’t do it.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 24, 2009

The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. People need to know that taking personal responsibility for their actions is the best guideline of all. The best retort to criticism is factual evidence to the contrary.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

NOVEMBER 12, 2010

PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. Gatekeeper. Encourage them to blog.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

NOVEMBER 11, 2011

I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them. Working with clients, not just for them. Passion for building stronger businesses. People matter, results count. The power to know. The power of we.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them. Working with clients, not just for them. Passion for building stronger businesses. People matter, results count. The power to know. The power of we.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

OCTOBER 7, 2011

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” 9 attributes of the best thought leadership content (christopherakoch.com). They blame the channel rather than blaming their company’s lack of commitment. What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” 9 attributes of the best thought leadership content (christopherakoch.com). They blame the channel rather than blaming their company’s lack of commitment. What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 8, 2009

And we have lists of marketing best practices that we can rattle off. So I’m looking for two things: stories about ways to do things better and stories about how you’ve kept your sanity and sense of humor at work during these times. Research, to find them. But we’re looking for something more human. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 8, 2009

And we have lists of marketing best practices that we can rattle off. So I’m looking for two things: stories about ways to do things better and stories about how you’ve kept your sanity and sense of humor at work during these times. Research, to find them. But we’re looking for something more human. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

MAY 6, 2011

Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. The best of these is still Technorati, because blogs are, in and of themselves, the most influential channel within social media. These fall into two categories: The number generators.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

JULY 16, 2010

Through intense screening and prepping of attendees and a tightly managed agenda of facilitation, they take these executives out of their work lives for an entire week to think together. It’s an attempt to take a typical high-level executive event and transform it into something resembling a retreat.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

JANUARY 21, 2011

This is not how it usually works. All of the best blogs are personal. We marketers have to start thinking of ourselves as paparazzi, complicit in making our subject matter experts’ personalities and accomplishments as visible online as Britney Spears ’ stretch marks are in the trashy celebrity magazines.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

MARCH 26, 2010

Okay, so you need to work for IBM to access it, but Skribit is available to the rest of us.). Very few writers are able to get their best thoughts out on paper without some help. If your SMEs refuse to go solo because they think it will be too much work, find them a partner or partners to share the load. Filter research.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

AUGUST 16, 2011

The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. We keep hearing that at some point web users may truly be able to stop you from learning anything about them.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. We keep hearing that at some point web users may truly be able to stop you from learning anything about them.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

SEPTEMBER 17, 2010

The publishing model of ads next to content won’t work, of course. The two have to work together to create themes that are thoughtful and that are about getting readers interested—it’s about leading the horse to the idea marketing bucket. The best example of this that I can think of is IBM’s Smarter Planet. What does it mean?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

MARCH 12, 2010

Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

APRIL 10, 2009

It is staffed by editors who work exclusively for McKinsey and are not academics. The Quarterly is the first and still the most successful form of thought leadership marketing. Other companies have adopted pieces of the academic research publishing model for their own thought leadership marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

JUNE 16, 2009

You can seek out the best thinkers in marketing—people that you’ve paid money to go see at conferences—and listen to what they have to say anytime, for free. Thankfully, adults have another context for developing relationships: communities of learning. And it’s in this sense that Twitter is a goldmine for B2B marketers.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

JULY 10, 2009

He argues that putting a data form in front of a prospect displays a lack of confidence in the quality of our work and at worst drives people into the arms of competitors. B2B marketer Tom Bottom got me thinking about this issue this week with a daring post that questions whether we should be doing any data capture at all.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

My feeling is that it is apt, because the best model we have for doing this is publishing—i.e., Just because their business model doesn’t work anymore, that doesn’t mean that their model for developing ideas and getting them out into the marketplace should also be tossed out. It works.). traditional media companies.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

The best social media voices have a clear understanding of what it feels like to stand in their audiences’ shoes. We should make our writing sound more like the way we speak (when we’re at work). As my friend Laura Nicholas points out, the best social media voices try to inspire others to action. Empathetic.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100