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MARCH 11, 2011 Social Media and Ethics: An Interview with B2B Editor Maureen Alley
They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting. Absolutely. It’s very fluid. Great question.
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DECEMBER 6, 2011 Paul Conley: Has the Content Marketing Dream Become a Nightmare?
Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. Schaefer.
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JUNE 7, 2011 Should You Edit Guest Posts? 5 Tips for Better Copy
If it seems too obvious, simply repeats other posts you’ve published, or will require to much work to make publishable, you may want to turn it down. But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There are plenty of good ones looking for work. know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable. In a way, I’m asking a trick question. The real question, then, is just how much editing you should do. Tidy up.
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JUNE 30, 2011 Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy
You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. Be afraid. Be very, very afraid. Got it? I.e., a stiff.
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NOVEMBER 30, 2011 30 Lessons from 30 Blog Posts in 30 Days
What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Scheduling a time to write is a good idea that rarely works in practice. The best comment I had this month essentially accused me —in a nice way—of idiocy. Perfection is something you work towards. If it worked for Dickens , why not you?
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MAY 31, 2012 Writing for the Web: The Human Algorithm and Zero-Sum SEO
If you want your content to work, write for people, not for search engines. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You Do you write for the Penguin, or the human? Not that they’ve understood it, necessarily, but that they feel it is both justified and essential.
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B2B MEMES Curation: Add Value and Pass It Along
| MONDAY, JUNE 18, 2012
recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work
” or whether she instead served a valuable function in highlighting and directing readers to his article. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. MORE >>
B2B MEMES The Loneliness of the Digital Content Creator: Validating Your Work
| THURSDAY, AUGUST 9, 2012
I’ve hit the “publish” button thinking to myself, “this could well be my best
Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work
in the first place.”. Even for writers who work
for well-staffed brands, the likelihood is that their work
now gets published with little oversight or feedback from other staff. Don’t seek validation from the response to individual posts, he suggests, but from the collective responses to the entire body of your work
. However: be your own best
reader. MORE >>
B2B MEMES Do Personal Passions Make You a Better B2B Blogger?
| TUESDAY, AUGUST 31, 2010
On his We Grow Media blog , Dan Blank puts it this way: I find that my best work
comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “best
. Invoking personal passions as a window into B2B can work
well, but only if it remains genuinely personal. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. MORE >>
B2B MEMES “Content Is Power”: Q & A with Mark W. Schaefer
| TUESDAY, NOVEMBER 29, 2011
In more than 20 years as a B2B editor, I worked
frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work
with, that is the biggest piece of advice I can give them. was working
with some marketers for a hotel chain and we were discussing negative hotel reviews they had received on a consumer website. couldn’t have known it at the time, but my journalism education was the best
possible preparation for new-media marketing. Mark W. Schaefer. Use your head. MORE >>
B2B MEMES Shakespeare Was an Aggregating Social-Media Pirate
| MONDAY, NOVEMBER 21, 2011
His goal, rather, was to remind us that the Bard’s works
were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. While Shakespeare “is indisputably the master architect of his work
—the genius in chief, if you will,” McNulty writes, “his plays took a literary village.” His ” A useful reminder, perhaps, that the best
aggregators improve the things they borrow. Aargh? Nothing McNulty tells us would surprise even a casual student of Shakespeare. MORE >>
- Breaking News: People Who Like Print, Like Print B2B MEMES | FRIDAY, OCTOBER 28, 2011
- Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
- The Best Formats Are Invisible B2B MEMES | FRIDAY, NOVEMBER 18, 2011
- Why Aggregation Is Not Distasteful B2B MEMES | WEDNESDAY, APRIL 13, 2011
- We’ve Got Algorithms. Who Needs Editors? B2B MEMES | WEDNESDAY, JULY 14, 2010
- 5 Keys to Effective B2B Content B2B MEMES | WEDNESDAY, APRIL 14, 2010
- A Lament for Borders Bookstores B2B MEMES | MONDAY, FEBRUARY 21, 2011
- Should You Publish? A Tale of Two Melvilles B2B MEMES | WEDNESDAY, SEPTEMBER 28, 2011
- The Cooks Source Copyright Outrage: Not the Norm B2B MEMES | MONDAY, NOVEMBER 8, 2010
- Blogging Strategies: Post in Haste, Promote at Leisure B2B MEMES | FRIDAY, MARCH 19, 2010
- A Lesson from Demand Media: Embrace Your Commodity Content B2B MEMES | FRIDAY, MARCH 12, 2010
- The Loneliness of the Digital Content Creator: Validating Your Work B2B MEMES | THURSDAY, AUGUST 9, 2012
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