The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com   story last February  recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. MORE >>

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”. Even for writers who work for well-staffed brands, the likelihood is that their work now gets published with little oversight or feedback from other staff. Don’t seek validation from the response to individual posts, he suggests, but from the collective responses to the entire body of your work. However: be your own best reader. MORE >>

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “best” work. Invoking personal passions as a window into B2B can work well, but only if it remains genuinely personal. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. MORE >>

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. was working with some marketers for a hotel chain and we were discussing negative hotel reviews they had received on a consumer website. couldn’t have known it at the time, but my journalism education was the best possible preparation for new-media marketing. Mark W. Schaefer. Use your head. MORE >>

His goal, rather, was to remind us that the Bard’s works were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. While Shakespeare “is indisputably the master architect of his work—the genius in chief, if you will,” McNulty writes, “his plays took a literary village.” His ” A useful reminder, perhaps, that the best aggregators improve the things they borrow. Aargh? Nothing McNulty tells us would surprise even a casual student of Shakespeare. MORE >>