B2B Memes

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. Schaefer.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting. It’s very fluid. Great question.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Mark W. Schaefer. For me, a journalist, this came as a jolt. Our goals were fundamentally different. Use your head.

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Scheduling a time to write is a good idea that rarely works in practice. The best comment I had this month essentially accused me —in a nice way—of idiocy. Perfection is something you work towards. If it worked for Dickens , why not you?

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

If you want your content to work, write for people, not for search engines. I was reminded of this at last week’s SIPA meeting. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You Do you write for the Penguin, or the human? It is something they simply accept.

Breaking News: People Who Like Print, Like Print

B2B Memes

The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers. Can Printcasting Print-on-Demand Work for B2B? Yes, many people still love print.

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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

His goal, rather, was to remind us that the Bard’s works were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. While Shakespeare “is indisputably the master architect of his work—the genius in chief, if you will,” McNulty writes, “his plays took a literary village.” His

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” If you’re a sports writer, no problem, right? And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what? The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. Scripps a glance. Be very, very afraid. Got it? I.e., a stiff.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

The Best Formats Are Invisible

B2B Memes

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. This is one reason for Twitter’s success.

A Lament for Borders Bookstores

B2B Memes

But that argument worked much better against the previous villain, Crown Books. Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit. One of the odd things about my line of work back then was that I was based outside of Chattanooga, Tennessee—not at the time a cultural center, to say the least.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Similarly, I think they’re wise to match their curated third-party content with original work. remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Rory Brown.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. from the best practices we learned from our own. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. actual work.” So was I.

5 Keys to Effective B2B Content

B2B Memes

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read.

Why Aggregation Is Not Distasteful

B2B Memes

Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. It’s honest work that benefits readers and writers alike. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But Curious why Web is different.”. But this is not what aggregation is about.

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. The best strategy for dealing with copying is to accept that it will happen and stay ahead of everyone else by continuing to put out valuable and unique content. The incident was covered well by TechDirt , Wired , and many others.). institution. If only.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “bestwork. Invoking personal passions as a window into B2B can work well, but only if it remains genuinely personal. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. idea that marketers are still searching for the best way to link their. to explore what works for their particular audiences. necessarily work with content. to create content are beginning to learn how to best spend their sacred budgets. Copyright © 2015 Contently. All rights reserved. content.

We’ve Got Algorithms. Who Needs Editors?

B2B Memes

For a conversation to work, there must be differences between the participants. In her interview with him last week on All Things D, Kara Swisher noted that while some see computational journalism as a “‘democratizing’ of the news, others are more concerned about relying on algorithms to determine the best coverage and the implications for a society guided by its own searches.”. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. That’s a rhetorical question. But they do care.

Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#. My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#.

A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. It draws away from their work on high-end content. Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable.

The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. 49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. where to source the best freelancers. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work?

How to Make Remote Work Actually Work


One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)


Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. Basically, “turning off” means taking a break from work -- and not thinking about it while you’re away.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. have found that the eNewsletters I like include a combination of interesting and valuable content. They are thoughtful and intelligent.

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Lead Generation Best Practices


You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Best Practices Lead Nurture Partner Portal.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. the workforce around social business best practices. B2B Marketing. Look for.

The best digital business idea that just never worked

grow - Practical Marketing Solutions

But it never worked. A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Every attendee is handed a printed program guide as big as a phone book. Start-ups and filmmakers paste posters on every column and leave flyers on all the tables.

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The 24 Best Online Writing Tools and Apps


Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Works with English and most European languages. It obscures distracting sounds and lets you focus on your work. Provides a quick and easy way to test the readability of your work. It involves working in 25-minutes bursts, followed by breaks. Kitten!

The 24 Best Interactive Websites of 2015


These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). We’ve called out the ones we worked on below. Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work.

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. The dismantling of Google+ essentially dismantled my business plan, but without those years, I wouldn’t be as well-versed in best SEO and marketing practices. Crazy?

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. Keep working guys. The best resource is Born to Blog.

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The best salesman ever?


I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. So, I went to work. Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. soon found out why.

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The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. It has not worked very well.

The Five Best Pinterest and Instagram Marketing Tools


Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Layout from Instagram is a simple app that lets you create collage-type images so your images can do more work (if one picture is worth a thousand words, what is a layout worth? :))”—  StoreYa Blog. Google Review Count:  269.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. the workforce around social business best practices. B2B Marketing. Look for.