B2B Memes

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. Schaefer.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting. It’s very fluid. Great question.

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Mark W. Schaefer. For me, a journalist, this came as a jolt. Our goals were fundamentally different. Use your head.

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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Scheduling a time to write is a good idea that rarely works in practice. The best comment I had this month essentially accused me —in a nice way—of idiocy. Perfection is something you work towards. If it worked for Dickens , why not you?

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. the workforce around social business best practices. B2B Marketing. Look for.

Should You Publish? A Tale of Two Melvilles

B2B Memes

One significant one, however, remains: The fear—or conviction—that your work isn’t good enough to deserve publication. These filters are reinforced on a larger scale by devices like best-seller lists  or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. Not Herman.

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

If you want your content to work, write for people, not for search engines. I was reminded of this at last week’s SIPA meeting. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You Do you write for the Penguin, or the human? It is something they simply accept.

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Breaking News: People Who Like Print, Like Print

B2B Memes

The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers. Can Printcasting Print-on-Demand Work for B2B? Yes, many people still love print.

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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

His goal, rather, was to remind us that the Bard’s works were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. While Shakespeare “is indisputably the master architect of his work—the genius in chief, if you will,” McNulty writes, “his plays took a literary village.” His

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. the workforce around social business best practices. B2B Marketing. Look for.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” If you’re a sports writer, no problem, right? And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what? The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. Scripps a glance. Be very, very afraid. Got it? I.e., a stiff.

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The Best Formats Are Invisible

B2B Memes

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. This is one reason for Twitter’s success.

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A Lament for Borders Bookstores

B2B Memes

But that argument worked much better against the previous villain, Crown Books. Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit. One of the odd things about my line of work back then was that I was based outside of Chattanooga, Tennessee—not at the time a cultural center, to say the least.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. the workforce around social business best practices. B2B Marketing. Look for.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”.

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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Similarly, I think they’re wise to match their curated third-party content with original work. remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Rory Brown.

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5 Keys to Effective B2B Content

B2B Memes

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read.

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Why Aggregation Is Not Distasteful

B2B Memes

Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. It’s honest work that benefits readers and writers alike. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But Curious why Web is different.”. But this is not what aggregation is about.

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The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. The best strategy for dealing with copying is to accept that it will happen and stay ahead of everyone else by continuing to put out valuable and unique content. The incident was covered well by TechDirt , Wired , and many others.). institution. If only.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “bestwork. Invoking personal passions as a window into B2B can work well, but only if it remains genuinely personal. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications.

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We’ve Got Algorithms. Who Needs Editors?

B2B Memes

For a conversation to work, there must be differences between the participants. In her interview with him last week on All Things D, Kara Swisher noted that while some see computational journalism as a “‘democratizing’ of the news, others are more concerned about relying on algorithms to determine the best coverage and the implications for a society guided by its own searches.”. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. That’s a rhetorical question. But they do care.

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Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#. My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#.

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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. It draws away from their work on high-end content. Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Best all-in-one SEO tool suites. SEO has a lot of moving parts. Robbie Richards.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The 29 Best Social Media Monitoring Tools

Webbiquity

The tool, which also works for Pinterest, uses image algorithms with data technology and reports insights of your photos. Still in Alpha mode, so it’s a work in progress. Sample review: “BrandMentions notifies you of any mentions of your content/pages and if they’re not linked to you, you can ask webmasters to credit you for referencing your works.”

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The 32 Best Twitter Marketing Tools

Webbiquity

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Google Review Count:  436. like it.” — 

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How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. a) reader popularity and. b) my personal favorites. This is the episode you liked the best this year: The silver lining in the bad news about content marketing. By Mark Schaefer. really have no idea. That’s OK.

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The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. Basically, “turning off” means taking a break from work -- and not thinking about it while you’re away.

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Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Best Practices Lead Nurture Partner Portal.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. have found that the eNewsletters I like include a combination of interesting and valuable content. They are thoughtful and intelligent.

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The 29 Best Web Analytics Tools

Webbiquity

But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. This is one of the best event tracking web analytics tool which can be really helpful for any business site. Google Review Count:  600. Pricing:  free.

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The Six Best Online HR, Payroll, and Employee Scheduling Tools

Webbiquity

Here are half a dozen of the best online tools for managing HR, payroll, employee scheduling, and team coordination. 1) When I Work. Sample review: “If you need employees to work from multiple locations, we recommend When I Work. After all, they’re one of the best HR vendors for small businesses.” — TechnologyAdvice. Google Review Count:  170. dinner parties).

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. 1) Klout. It also helps journalists, bloggers, and editors showcase their work, track shares, and grow their following. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement.

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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

Here are some of the best practices we've found. That’s why VR can be an experiential marketer’s best friend. Instead, the best way to turn strangers into customers is to bring them to you , instead of fighting for their attention in a sea of marketing messages. It can work on a number of different levels. What makes a good story? Is it the happy ending? Source: Suggest.

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The best digital business idea that just never worked

grow - Practical Marketing Solutions

But it never worked. A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Every attendee is handed a printed program guide as big as a phone book. Start-ups and filmmakers paste posters on every column and leave flyers on all the tables.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. Advanced tracking metrics increase campaign efficiency by reducing guess work.” —  This (AccurRanker) is by far the best to date. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” Pricing:  free.

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