B2B Memes

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. Schaefer.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting. It’s very fluid. Great question.

Breaking News: People Who Like Print, Like Print

B2B Memes

The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers. Can Printcasting Print-on-Demand Work for B2B? Yes, many people still love print.

Should You Edit Guest Posts? 5 Tips for Better Copy

B2B Memes

If it seems too obvious, simply repeats other posts you’ve published, or will require to much work to make publishable, you may want to turn it down. But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There are plenty of good ones looking for work. know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable. In a way, I’m asking a trick question. The real question, then, is just how much editing you should do. Tidy up.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Curation: Add Value and Pass It Along

B2B Memes

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com   story last February  recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation.

Should You Publish? A Tale of Two Melvilles

B2B Memes

One significant one, however, remains: The fear—or conviction—that your work isn’t good enough to deserve publication. These filters are reinforced on a larger scale by devices like best-seller lists  or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. Not Herman.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

If you want your content to work, write for people, not for search engines. I was reminded of this at last week’s SIPA meeting. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You Do you write for the Penguin, or the human? It is something they simply accept.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

His goal, rather, was to remind us that the Bard’s works were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. While Shakespeare “is indisputably the master architect of his work—the genius in chief, if you will,” McNulty writes, “his plays took a literary village.” His

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” If you’re a sports writer, no problem, right? And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what? The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. Scripps a glance. Be very, very afraid. Got it? I.e., a stiff.

The Best Formats Are Invisible

B2B Memes

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. This is one reason for Twitter’s success.

A Lament for Borders Bookstores

B2B Memes

But that argument worked much better against the previous villain, Crown Books. Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit. One of the odd things about my line of work back then was that I was based outside of Chattanooga, Tennessee—not at the time a cultural center, to say the least.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. from the best practices we learned from our own. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. actual work.” So was I.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Similarly, I think they’re wise to match their curated third-party content with original work. remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Rory Brown.

5 Keys to Effective B2B Content

B2B Memes

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read.

Why Aggregation Is Not Distasteful

B2B Memes

Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. It’s honest work that benefits readers and writers alike. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But Curious why Web is different.”. But this is not what aggregation is about.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. idea that marketers are still searching for the best way to link their. to explore what works for their particular audiences. necessarily work with content. to create content are beginning to learn how to best spend their sacred budgets. Copyright © 2015 Contently. All rights reserved. content.

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. The best strategy for dealing with copying is to accept that it will happen and stay ahead of everyone else by continuing to put out valuable and unique content. The incident was covered well by TechDirt , Wired , and many others.). institution. If only.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “bestwork. Invoking personal passions as a window into B2B can work well, but only if it remains genuinely personal. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications.

We’ve Got Algorithms. Who Needs Editors?

B2B Memes

For a conversation to work, there must be differences between the participants. In her interview with him last week on All Things D, Kara Swisher noted that while some see computational journalism as a “‘democratizing’ of the news, others are more concerned about relying on algorithms to determine the best coverage and the implications for a society guided by its own searches.”. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. That’s a rhetorical question. But they do care.

Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#. My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. 49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. where to source the best freelancers. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work?

A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. It draws away from their work on high-end content. Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable.

The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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How to Make Remote Work Actually Work


One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)


Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. Basically, “turning off” means taking a break from work -- and not thinking about it while you’re away.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. the workforce around social business best practices. B2B Marketing. Look for.

The Seven Best File Sharing Tools


Here are seven of the best file sharing tools according to expert reviewers. Clip articles, photos, videos and pages from web and apps; group and organize these into collections; and share your collections or work collaboratively with any group. Content Marketing Cool Web Tools Anders Orsander best file sharing tools Dropbox Ge.tt Google Review Count:  699,000. Pricing:  free.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. have found that the eNewsletters I like include a combination of interesting and valuable content. They are thoughtful and intelligent.

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The 24 Best Online Writing Tools and Apps


Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Works with English and most European languages. It obscures distracting sounds and lets you focus on your work. Provides a quick and easy way to test the readability of your work. It involves working in 25-minutes bursts, followed by breaks. Kitten!

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. The dismantling of Google+ essentially dismantled my business plan, but without those years, I wouldn’t be as well-versed in best SEO and marketing practices. Crazy?

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely.

The 24 Best Interactive Websites of 2015


These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). We’ve called out the ones we worked on below. Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work.