Remove best

Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Right now, the practice is to simply excerpt bits from their shows in “best of” compilations and market them. Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult.

Wikipedia 100
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The last of the anti-social marketing tactics

Chris Koch

I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them. Image via Wikipedia. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds.

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The last of the anti-social marketing tactics

Chris Koch

I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them. Image via Wikipedia. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds.

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How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. The best of these is still Technorati, because blogs are, in and of themselves, the most influential channel within social media. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.

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How to build emotional engagement in B2B marketing

Chris Koch

Hey, it was the best thing we came up with at the meeting, so why wouldn’t customers like it, too!?). Image via Wikipedia. Where are thepeople and the stories? Journalism has long understood that people respond to other people and to stories. This company understands my pain. These guys are smart.

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Why Tut would have been buried with his iPhone

Chris Koch

The smooth contours and the shimmering black glass bezels make the devices look more like something out of a Swarovski store than a Best Buy. Image via Wikipedia. They bring out our primitive attractions to the bright and shiny. For sure Tut would have shoved some of the gold trinkets aside to be buried with his iPhone and iPad.).

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Have you created a waking dream for your customers?

Chris Koch

Image via Wikipedia. That’s also why the best movie I’ve ever seen (for me, the Godfather) still pales next to the best book I’ve ever read (War and Peace) because I own the vision of Pierre lying on his back in the middle of a horrific battlefield and looking up to see the most beautiful blue sky imaginable.