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Biznology

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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. Chances are, you will find a complete absence of phrases like “best in class” and “game-changer.” Does your website have this problem?

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

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Do best practices really exist in the realm of Social Business?

Biznology

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.”

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What is a keyword ontology?

Biznology

Depending on the size and scale of your business, one of them will be the best fit. And because the keywords in your search tool are always evolving, it’s best to try to build an API between your keyword tool and your graph database, which updates at least weekly. The best one we found, after an extensive RFP, is TopBraid EDG.

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Laughter, the best medicine, but for marketing?

Biznology

Image via Wikipedia. What I remember as a kid, though, when leafing through Reader's Digest (it was actually a big deal to me way back then in the Stone Age) was one section of the magazine called "Laughter, the Best Medicine." It's the best medicine, not the best marketing tool. by Frank Reed. OK, I admit it.