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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.

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Book Review: Social Media Marketing

Webbiquity

“Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#. Wikis (Wikipedia, hundreds of specific topic-focused wikis). These real conversations also produce some of your most loyal fans and greatest evangelists.&#. And those are just from the first chapter.

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An Open Letter to Jimmy Wales

Webbiquity

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. That does not mean, however, that any sentence which could possible be construed in a positive light constitutes “marketing&# and deserves to be stricken from the pure environment of Wikipedia.

Wikipedia 100
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Social Media is Simpler Than You Think

Webbiquity

Social networking sites are among the key tools for social interaction, but such conversations can happen almost anywhere on the social web where people are talking about your brand, asking questions about products or services, or simply discussing what’s happening in your industry, including review sites, blogs, wikis and forums.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Promote your “evergreen&# content and assets. These can be things like lists (e.g.,

ROI 100
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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Use e-mail for what e-mail is best at! Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time. E-mail is easy.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! The best 159 social websites by Populair. Don’t say those words!)