Industrial Marketing Today

Trending Sources

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. wiki or a customer forum is another option. Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? Site content for specific needs.

Wiki 19

Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Showing the example of how to work agendas through a wiki vs. email! Start together - wiki with a purpose; 6. Subscribe to Grow Your Wiki. About.

Wiki 23

Wikipedia and the wiki utopia, revisited

Biznology

If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Six years later, we can safely say that the predicted wiki utopia never materialized. Suppose now that you work for a really large corporation, with 100,000 employees, and deploy wikis to your workforce to create the content you need. wiki Wikipedia

Wiki 10

7 of the Best Pieces of Free Video Editing Software

Hubspot

The good news: There are several free video editing solutions you can download that run the gamut from super simple to Hollywood-level powerful. 7 of the Best Pieces of Free Video Editing Software. 1) Machete Video Editor Lite (Windows). Not sure if video marketing is worth your time? Still not convinced? And in order to do that, you're going to need some video editing software.

Fashion & Social Media: Power to the People or the Publisher?

Leader Networks

Zara selects the best and features the actual real-people photos on their website as part of their merchandising strategy. This site has managed to find a modern, consumer-oriented application for WIKI tools -- which are usually relegated to boring intranets and sprawling encyclopedias. WIKI crowd-sourcing UGC fashion content curationWho doesn't love fashion? Zara People!

Jakesonline Wiki

Buzz Marketing for Technology

Jakesonline Wiki. Best Practice. Resources for Everyone. Jakesonline.org. The Strength of Weak Ties. Contact Me. PAGE TOOLS. login. edit this page. version history. attachments. 10 Keys to Effective Professional Development. 15 Minutes. 21st Century Cartography. Cool New Tool Duel. Digital Storytelling 2.0. Global One Room Schoolhouse. Governors State University. One Hour PowerPoint. Social Bookmarking. Social Networking. Web 2.0 Web 2.0 Workshop. Visual Literacy. Visual Literacy Framework. 15 Minutes. Read 7 Things You Should Know About Blogs. 2. Go to Wikipedia.org. Index |.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Noting that’s it’s getting tougher to stand out on Twitter now than it was in the less-crowded early days of the platform, Lisa Buyer provides several tips for brands and individuals, such as “keeping it real” (showing personality as well as business content), optimizing your profile (with specific best practices), and using hashtags carefully. The original hashtag wiki. ” WTF? Itweetlive.

Secrets of Starting a Wiki – a podcast with Eugene Lee

Buzz Marketing for Technology

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams! Tags: Wiki Lee has a B.A.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. These tools are among the best for social media monitoring, whatever your budget and needs. simple tool like Google Alerts would pick up most stray citations. No more.

Tools 48

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Use e-mail for what e-mail is best at! Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time. Well, unlike social media, email is virtually universal. Karen J.

Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Chris, the Digital Pioneer, asked in the comments (and on his - I assume Chris is a he! - own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents. Find out how they like to communicate - do they prefer email, discussion forums, or are they happy getting their hands dirty with a wiki? About.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! The best 159 social websites by Populair. Or maybe it just hasn’t caught on. Whatever. Social Media and Search. Digg this!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Are you reaching your Best Customers through social media? by Kuno Creative. s, 50?s, s, 70?s

Tools 41

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Use email, threaded discussions, blogs, and wikis to share what you know and think, ask questions and solicit help, and build credibility and a good reputation. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. Best 10 Readings in KM. » Open source blogs and wikis, Words of Wisdom, Leadership Principles, 800 Pound Gorilla, Introduction to social network methods. HP Communities. Links.

KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices. best practices. wikis. KMEdge. Sign In. KM Topics. KM Overview. Case Studies. About Us. Search. -->. Knowledge Transfer in the Internet Age. By Lauren Trees on June 26, 2008. Comments (0). Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. By Capt.

Nofollow Tags: What They Are and Why They Matter

Act-On

This is found in comments on forums, blogs, wikis, and online guest books; usually the comment exists only for some link to be embedded in. Your best defense is a universal nofollow setting for those types of activities. nofollow tag isn’t the best way to ensure those pages aren’t indexed, instead a noindex tag on the page is more appropriate. Content spam was prevalent.

Spam 55

Follow the Money: The Primary Responsibility for CMOs

ViewPoint

If we can help marketing managers learn how to ‘follow the money,’ most will do it because we normally do those things that are in our own best interest. https://en.wikipedia.org/wiki/Follow_the_money. The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Duboff.

Wiki 90

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. It’s more of a team manager, keeping documents, notes, best practices, product requirements, and plans all in one easily searchable place. 25) GitHub Wiki. messy.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. IBMs brand is best represented by its people and what you publish may reflect on IBMs brand.

Community helps companies collaborate

Leader Networks

As more companies are tapping into the power of community and social networks to increase collaboration and knowledge share, WIKIs and social media based collaboration tools are being more strategically used. Seems like a best practice to me. enterprise collaboration WIKI knowledge workersHow often do we find out about a new client, project, resource etc.

Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes

Modern B2B Marketing

The best field marketers need to be adaptable in order to work with different types of personalities and people. 2. For example, some of the tools we use include: Internal wiki for company information. Filled with animation, music, and education, Schoolhouse Rock  covered topics like grammar, science, economics, civics, and more. The program’s main adage—knowledge is power!

Wiki 53

Your Customers Are Way More Efficient Than You Are

B2B Marketing Unplugged

Now, it’s difficult to argue in public at the best of times. Can you see why they just aren’t impressed with your wiki? I just love sitting in the quiet zone on the train. No marimba ringtones, screaming babies are but a distant menace and nobody feels the need to talk to me about hockey.  The sole comfort was the very interesting argument the couple behind me were having.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

still think that’s the best approach although the details of how to make it happen are far from clear. Some sort of self-generating wiki might work. That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. This means something specific.

Rules 76

5 Critical Roles that Need SEO Skills

Biznology

It just so happens that search data is one of the best sources of audience analysis. then use my best Toastmaster skills to convince the product owner to prioritize the SEO stories. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). Photo credit: Wikipedia. Debunking the SEO Haters, Again. Product Owners.

SEO 89

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

My redesign strategy -- and perhaps “strategy” is too strong of a word here -- was to start messing with stuff and hope for the best. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. Ah, yes. Much better.

Wiki 31

Wikipedia Management for Dummies

Biznology

While I have been a proud member of Wikipedia since 2005, I really stopped working on the platform in any real way back in 2006; then, last year, I returned in style, and thought it a good time to share some best-practices, mostly philosophical advice. My best advice is: don’t be shady. Wiki Markup Language 101.   ==Category Heading==. “Why should I?,”

How to Find the Perfect GIF: 10 Must-Try Websites

Hubspot

The best part? As explained on the /r/reactiongif's wiki page , " A reaction gif is a physical or emotional response that is captured in a.gif which you can link in response to someone or something on the Internet. A gif which is a metaphorical reaction to something does not qualify as a reaction gif. The two best friends behind this GIF website really get me. Reaction GIF.

How a Knowledge Discovery Program Elevates Your Content Curation

Hubspot

Internal content - Sharepoints, databases, wikis, etc. Using a knowledge discovery platform is the best way to understand novel topics deeply and quickly. If marketers striving to unlock the knowledge trapped within their organizations leverage knowledge discovery, they’ll have all the best content they need, in real time. and premium subscriptions. Keep up on current trends.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Beyond that, dbSignals uses the machine learning results to “reserve” the best prospect names for each client in advance of campaign selection. Here are thumbnails of the others. You get the idea.

What Is a Trust Seal, and Does Your Landing Page Need One? [FAQs]

Hubspot

The best answer to this question is you don''t know if it''ll work until you try it. Image credits: Arrested Development Wiki , Baymard Institute. So you''re reading up on creating your first landing page , and everything seems like a no-brainer. Great headline? Check. Form that''s the proper length? Check. Customized "submit" button? Check, check, check. Then you see "trust seals."

Live Blog: How to Make Collaboration Cook

Paul Gillin

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. “Once people start sharing, they want to go to the next level, like file-sharing or managing a wiki. The start with knowing what you want to accomplish. Don’t talk platforms to the users, Liew cautioned.

Wiki 41

You’re doing a terrible job with search and social

Biznology

One of my best friends owns a law firm that is known globally for it’s amazing digital presence. Bad Reputation on Independent Sites (like BBB, Wiki, Scamreport, etc.). My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. You’ve a Chequered Past. Want some proof?

Search 100

Forget ‘The Bachelorette’: IT + Marketing is the New Romance

Modern B2B Marketing

Let me give some examples from my own experience: Common scenario 1 : I need to access our wiki, intranet, Box, or some other internal site for critical document, and would happily give IT my lunch and all the money in my wallet to get in. Otherwise, marketers only approached IT when the situation was dire. Common scenario 3 : My hard drive no longer works (this is the worst possible case).

Wiki 48

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Find Great Resources on My Wiki Follow me on Twitter. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. Slideshares Worlds Best Presentation Contest. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. skills). at 6:23 AM. Thanks. About.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. Lesson #6 Master Wikis. Alternately, you can just subscribe to a "best of" RSS feed here.

Class 62

Will 3D Printing Change Manufacturing as We Know It?

Synecore

For example, Cubify’s popular Cube model is priced at $1,299; for a few dollars more ($2,199), you can snap up a Makerbot Replicator 2 desktop 3D printer, which the manufacturer has dubbed “the best desktop 3D printer on the market” (is that a significant boast?). You survey the one-click checkout options: 1) free Prime two-day shipping, or 2) instant 3D blueprint download. WHAT A CAD!

Wiki 66

20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career

Hubspot

It's the best!". With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. The problem? You're busy. Mid-Level Manager. Right?

Book Review: The Social Employee

Webbiquity

“In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people? One of the most powerful impacts of social media is the way has democratized brands.

Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

What are our best channels? For some organizations, monthly check-ins work best; for others, quarterly works better. 18) What types of graphs fit the data best? If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. As marketers, it's pivotal that we measure our work. Excel?

MQL 30

The CIO and Social Media: Embracing Change

Modern B2B Marketing

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. We make sure this document is readily available for employees on our website, on our internal Wiki, and in our handbook. Experts make the best evangelists; and resisting social media is now the waste of time. The Old Way. Do not lie.

How To Map Out Your Social Business Strategy

Leader Networks

In the map I provide an example based on the aggregate best practices of a lot of my clients (such as ‘easy to do business with’), but this can be adapted so that organisations can shape their own. This is especially true with internal wikis and knowledge shares, not just external footprints. Many businesses are now sold on the value of social media, if not most. In what ways?

5 case studies — Social technology impacting management

grow - Practical Marketing Solutions

formats to transmit best practices among 102 sites in 40 countries. Best Buy has more than 1,500 locations and more than 100,000 employees on the frontlines of customer service.  In an effort to make sure that senior managers learn what those employees are hearing from customers, the company created an online platform that rewarded employee feedback on what they are hearing from customers. 

The Eight Wastes and Internal Social Business Platforms

Biznology

In the absence of that, a social business platform offers the second best option: by moving conversations from peer-to-peer channels to a Facebook wall-type of rolling board, more people become aware of what’s happening and can help reducing defects in the communication: clarifying a point of view, bringing other perspectives, adding other sources of information and vetting the content. 2.

Wiki 44