Remove best
article thumbnail

New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. Topics include: Questions Every Author Needs to Answer Exploring Publishing Options Which Publishing Option Is Best for You? The outcome, however, can transform your business and thought leadership.

Paper 311
article thumbnail

People Don’t Read Your White Papers. Who Cares?

The Point

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper.

Paper 193
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. In a nutshell, our white paper will enable you to understand and do the following: What is influencer marketing and why should you be doing it?

Paper 0
article thumbnail

Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

article thumbnail

What Is the Gemini Effect in B2B Marketing?

Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Or do they select a reward that is beneficial to their business or the associates who work for them? The answer may surprise you.

article thumbnail

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy. Build a Landing Page.

Paper 120
article thumbnail

How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.

Paper 113