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B2B Marketing Fast Fixes

WebMarketCentral

Also, on content networks, investigate the sites your ads are showing on, particularly those sites which are drawing the best results. For example, Red Hat software has provided no-registration-required webcasts. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach.

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Web Conferencing Services Reviewed, Part 2

WebMarketCentral

Check out several before selecting the best one to meet your unique needs. Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets.

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Helpful SEM Advice from MarketingSherpa

WebMarketCentral

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results.

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PR and Blogging Outreach: Macro Issues

WebMarketCentral

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. a webcasting and rich media marketing solutions provider. Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 I mean, I admit it.

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How to Use Twitter for Business

WebMarketCentral

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Best Times of Day to Tweet Most people check their Twitter streams in the early morning, at lunch time, and/or in the early evening. Social Tagging.

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.) The quality of the leads tends to improve as more targeted media are used.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. a webcasting and rich media marketing solutions provider. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. tags: Cece Salomon Lee, Web 2.0,

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