Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. 5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100