The Point

JULY 13, 2022

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. Click here to view complete infographic at full size.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Anyword

APRIL 15, 2024

Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control. Unlocking Your Copy’s Full Potential The ability to efficiently analyze and refine your marketing content is key to securing the best outcomes.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Optinmonster

APRIL 8, 2024

360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines. You can run A/B testing experiments and see which works best for you.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. It’s about strategically placing your message in front of the right eyes at the right time. Why Sharethrough?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Optinmonster

MARCH 21, 2024

That’s because social proof is one of the best ways to convince shoppers to give your product or service a try. 7 Best Ways to Collect Customer Feedback on Your Website Here at OptinMonster , we’re experts at converting your website traffic into revenue. WPForms is the best form builder plugin for WordPress.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Engagio

MARCH 19, 2024

Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. The reps who can limit distractions and increase their time selling will have the best shot at p-club. So, what is it? CRM, Outreach, web app). What problem does it solve?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Martech

APRIL 17, 2024

Clean your subscriber list Keeping your master subscriber list clean and organized is the best way to ensure a lower spam rate, yet we find it one of the most difficult requirements for our clients. Postmaster Tools provides a day-by-day view of your spam rate. Postmaster Tools provides a day-by-day view of your spam rate.

CAN-SPAM 93

CAN-SPAM Data Hygiene Domain Privacy 93

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Convince & Convert

MARCH 5, 2024

90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”² 74% of Redditors state Reddit is where they go to challenge their thinking and views. There is no one best product for everyone. Redditors are inherently curious.

Research 143

Research Loyalty Case Studies Communities 143

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Anyword

APRIL 10, 2024

An advanced AI algorithm analyzes this data to identify the keywords that consistently drive the best results across each channel. After you connect your marketing channels, you will get a Talking Points view for each channel – a curated list of talking points that the algorithm generated from the channel data.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Dig deeper: 9 ways to improve your content’s UX beyond great writing Consider differences It is important to treat metrics such as site speed as best practices.

Optimization 126

Optimization Analysis Comparison Opt-in 126

Martech

OCTOBER 31, 2023

Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop. TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. The platform saw a 70% increase in video views for #haul, where creators typically share what they bought. Categories.

Planning 111

Planning Video Marketing Hubspot Mobile Marketing 111

Convince & Convert

JANUARY 4, 2024

Views @americanballettheatre Replying to @Sarah are you ready for it??The Views @airbaltic this is me if u even care #coquette ♬ let the light in – ‍angelo Paul Frank Leveraging Mamma Mia / ABBA audio and nostalgia to revive the brand – 4.1M

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Martech

MARCH 9, 2023

Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. Click here to view more MarTech webinars. Click here to view more MarTech webinars.

Webinar Metrics 100

Webinar Metrics Digital Asset Management Marketing & Strategy Content 100

Salesforce Marketing Cloud

APRIL 9, 2024

They connect all your disconnected internal and external data, giving siloed areas of your business a complete view of customer activity and data. With Data Cloud, we can create a data graph that provides a real-time, consolidated view of a customer or any entity. And they go much further.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Optinmonster

MARCH 22, 2024

How To Decide Whether or Not To Disable Comments Here at OptinMonster, we believe in doing what is best for our users, even if that means some extra time, effort or expense. That’s why we decided to show you the actual data in this post, rather than giving you yet another subjective point of view. Did you enjoy this post?

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. If your intern can produce content without any point of view — and without having any substantive knowledge on the matter — then it’s at risk because anyone can do it. when you’re trying to sell to experienced IT leaders?) But that value is going away.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Sprout Social

JANUARY 23, 2024

The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. Independence Village Senior Living: Retirees have more fun Racking up millions of views and hundreds of thousands of likes is not unusual for Independence Village senior living communities. million views, 230,000 likes and 787 comments.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 111

Social Media Practices Media Best Practices 111

SocialPilot

JANUARY 31, 2024

To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. They were part of keynote sessions, panel discussions, workshops, etc.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

APRIL 10, 2024

By following the best in the business. million monthly views. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors.

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Like thousands of others, I have been greatly influenced by the views advanced by Daniel Kahneman.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Litmus

MARCH 13, 2024

Here’s a deep-dive into each of those options to help you choose which one’s best for your team: Use your personal Litmus email address to send the email you want to preview directly into Litmus from your ESP. Select the Grid view to see them in thumbnail view and do a deep-dive into specific clients.

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Martech

APRIL 4, 2023

Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business. but there’s no one-size-fits-all approach.

Marketing Websites 114

Marketing Websites Content Marketing AI Tagging 114

Litmus

MARCH 27, 2024

Litmus Builder makes it easy to view your code in Dark Mode with the Dark Mode view , so you can preview your email in Dark Mode as you build. When viewing previews, use the Litmus List “Key Dark Mode Clients” in Email Testing Profiles to quickly toggle to a group of the most frequently tested dark mode email clients.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

SocialPilot

JANUARY 14, 2024

LinkedIn Live streams witnessed a 437% year-on-year increase in views. With consistent posting, you can get organic views in thousands, even if your connection count is in the hundreds. LinkedIn Posts with 1900-2000 words have the best performance and engagement rate. Every year, LinkedIn users view 280 billion feed updates.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Contently

MARCH 2, 2023

TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

MARCH 25, 2024

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. Watch for videos that get the most engagement or views. Let’s dig in.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Contently

MARCH 30, 2023

You were doing your best with what you were given — and what you were given was (I’m guessing) not much. And even if we have insights, our organizations may not have a distinct point of view about solving them. Rethink Your Point of View …Or develop one in the first place. Now, please, don’t get offended.

SEO 144

SEO SERP Content Keywords 144

Hubspot

OCTOBER 16, 2023

So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? Open profile views. Well, you can find out. Let's dive in.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. million followers.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Launch Marketing

JUNE 16, 2021

But, to be successful at hosting webinars, there are a few best practices to follow to ensure that your content makes an impact, your audience will attend and return for more in the future or become a lead through downloaded assets. Best Time to Host a Webinar. What is the best day of the week? Engagement and Viewing Time.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? If you want people to comment or take action, views aren’t the most important but view duration might be.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

NOVEMBER 17, 2022

View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. Record some clips of your most popular products, like Lost Girls Vintage’s Reel below.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118