How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?
Vision Edge Marketing
OCTOBER 31, 2023
Identify Favorable Customer Constellations : Since it’s impossible to explore the entire galaxy, it’s best to begin by understanding what customers or markets have needs or opportunities you can meet and what constitutes a good customer for your company. In our example, we might discover four common customer clusters across the verticals.
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