best Validation Related Topics 
Marketing Interactions
OCTOBER 8, 2020
Your sellers don’t know how to use specific content to best advantage. But what buyers really care about is problem solving and validating their choice by proving the value they’ll get by choosing your products. This is the foundation that gives them validation for choosing your product. Product content is wonderful.
Marketing Interactions
OCTOBER 8, 2020
Unsure about the validity of their business case. They tend to be unsure about the validity of their business case, revising it at least once during their buying process. Given the amount of information that presents differing ideas and perspectives, they have trouble reconciling it to understand how to make the best choice.
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Marketing Interactions
MARCH 7, 2022
Can’t determine the differences between vendors to validate and justify a choice. If you now have it, this is a great time to tell them and validate what outcomes it will bring for them. The ones that resulted in no decision, for example, and those with the best fit to your ICP. There are more, but you get the idea.
Marketing Interactions
AUGUST 24, 2021
As marketers, we tend to have drunk the Kool-Aid that declares our product or solution to be the next best thing to sliced bread. The other thing that will happen is that you’ll earn the trust and gratitude from those who don’t buy from you, but who have solved their problem by uncovering the choice that’s best for them right now.
Marketing Interactions
FEBRUARY 20, 2022
Validate our (our company’s) expertise. The trick is that it’s not the best use of your sellers’ time to rely on them to teach buyers about the problem. As we do so, we’re meeting our buyers’ criteria to: Teach them something they don’t know. Help them justify the fix. Build trust in us and their confidence along the way.
Marketing Interactions
OCTOBER 5, 2022
Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. Toward the effort of improving customer experience, investing in new content and creative (42%) is a top priority.
Marketing Interactions
SEPTEMBER 26, 2022
Then, ask your customers the situational questions above and try to validate what you’ve heard. After you’ve finished your customer interviews, then pull in the data about your best performing content related to won deals. For lost deals, find out not just why the deal wasn’t won, but who may have been missing from the conversation.
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