Remove best urgency

Marketing Interactions

article thumbnail

Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

Sales – create urgency for buyers to take action to acquire your products. Best practices advise 2 to 4 messages per month. The immediacy of messaging is also conducive to time-based offers that create a sense of urgency to act, such as last minute sales, limited quantity offers, new product arrivals, and more. Product arrivals.

SMS 58
article thumbnail

11 Content Marketing Insights CMOs Wish Marketers to Adopt

Marketing Interactions

The best thing we can do as marketers is to learn to be able to stand back from our preferences and focus on what we know to be true about our buyers. Meaning trumps urgency. What you think doesn’t matter unless you are actually a buyer of what you’re selling—and in most B2B product scenarios, you aren’t the buyer. Create to Serve.

Planning 118