Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. This is a great example from managing editor Benjamin Freed on Twitter.

Ethics 121

Ethics Social Media Trends Copyright 121

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

ClearVoice

SEPTEMBER 4, 2020

The best time to send an email is around 10 a.m. People spend more time viewing ads on Twitter than other major social platforms. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Exo B2B

AUGUST 11, 2021

There is this “white paper” from IDC but it dates back to February 2014: On the other hand, there are many, more recent studies, which survey marketers. But no Twitter second. Rather Facebook at 72% and then YouTube at 58% and Twitter at 53%. Yes, Facebook, YouTube and Instagram in 4th.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Content4Demand

FEBRUARY 9, 2021

If you have several guests who speak to a certain topic in depth, you can easily combine and refine that content for a high-value influencer asset—whether it be an E-book, white paper or interactive experience. What better way to build trust and credibility than by associating with the best in the biz?

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Biznology

FEBRUARY 29, 2012

What you want to do is get the most bang, by applying them to their best use. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field.

B to B 80

B to B Social Media Media Thought Leadership 80

Contently

DECEMBER 13, 2016

Blog posts, white papers, e-books—anything that puts your words front and center will allow people to connect with your story. If you want to communicate information quickly, an infographic might be your best choice. If you want to build a relationship, use text. Hopefully not.) I’m a Ravenclaw in both.)

Content 60

Content Paper Youtube Video Marketing 60

Content Standard

APRIL 26, 2018

But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps. That isn’t to say you should remove LinkedIn and Twitter from your social media mix.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

KEO Marketing

JUNE 10, 2016

White Papers. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. Placing links to videos and papers on Google+ will have a positive impact as well. It is also possible to perform a live video on YouTube. Preference.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

ClearVoice

JUNE 24, 2022

Social media platforms with short-form video features, like Instagram (Stories) and YouTube (Shorts), inject native video ads into the experience. Below are the best practices you should consider when creating native ads. Popular lead magnet ideas include eBooks , white papers, and gated content. Native video ads.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Missed the countdown? sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

NuSpark Consulting

SEPTEMBER 9, 2012

Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Placements: These are specific websites where you want to target your ads. Gender and Age.

Display 100

Display Advertisements Advertising Lead Ranking 100

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Make it clear who your target customers are; this will help weed out prospects who aren’t really qualified and enable you to tightly focus your web copy on your best potential buyers. Why are you the best choice?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on).

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Promote white papers / eBooks / reports for lead generation. A responsive customer support Twitter account?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

The Point

OCTOBER 14, 2010

Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

KoMarketing Associates

OCTOBER 5, 2017

Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. The event video can also be saved and repurposed later on your company’s YouTube or Vimeo channel. Low hanging fruit.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The best example I’ve seen documented recently is from Junta42. Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Promoted Tweets. Facebook Ads. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( . – Videos (63%). – Webinars (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. 71% said Twitter, while 54% each mentioned Facebook and YouTube. MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KEO Marketing

MAY 24, 2017

When reporting the best social media platforms for launching a product, 81% of technology B2B marketers said they use LinkedIn, while 71% said Twitter and 54% each said Facebook and YouTube. LinkedIn is the best platform for B2B marketing, but buyers are everywhere, so you must be as well.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. This white paper aims to change that perception of them.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Valasys

JULY 26, 2021

. – Describe effective and relevant content on how your product or service will change their lives for the better – Understand what kind of content works the best for each platform and how easily your content should be digested. You may provide a white paper, playbook, newsletter, or eBook in this instance.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Industrial Marketing Today

MAY 18, 2010

Here are the top ten business clichés from Seth’s list: Win-win situation Thinking outside of the box Giving 110% Best Practices Synergy Paradigm Shift At the end of the day,… Low-hanging fruit Going forward Push the envelope I couldn’t tell how old this lens was but the original ten has grown to 384 as of the date of this post.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Although it’s best to avoid deliberately offending people, sometimes a bit of controversy is good for engagement. While empirical data is the best foundation for infographics, quotes are a great way to inject a human element into your argument.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Industrial Marketing Today

JANUARY 10, 2011

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Sharpspring

OCTOBER 27, 2021

Here are the best marketing strategies for small businesses. YouTube and TikTok. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. It’s worth noting that small businesses often get the best leads from local searches — even if they technically have a broader geographic market.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 22, 2010

. -- Topsy.com Previous post: Generating More “Educated Leads” on a Small Budget Next post: Focus on Content in B2B Marketing FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60