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OCTOBER 29, 2019

Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. It also shows you your best performing email version so that you can send it to other recipients. Segmenting your list. This will tell you what to tweak rewrite, and redesign. Auto-responders.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

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APRIL 21, 2020

We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Having in-house developers would have meant that would be motivated to achieve the best results and bring as much value as possible. You can connect with Tim Duncan on LinkedIn and Twitter.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

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FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more. Share this on Bebo.

Aggregage 100

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SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on).

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APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

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MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Promote white papers / eBooks / reports for lead generation. A responsive customer support Twitter account?

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MARCH 17, 2023

This post details seven of the best tactics to generate B2B leads. Best Tactics for B2B Lead Generation Crafting an effective B2B lead generation strategy requires a combination of creativity to try new ideas plus a data-driven mindset to evaluate results. Otherwise, they risk ending up with negative ROI.

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JANUARY 10, 2010

Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year. How To Find The Best Free Image/Photo/Graphics Downloads For Your Blog Posts by Smackdown! Use email to extend the reach of your blog? Build links and traffic?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. What are today’s best practices for B2B PR?

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AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Make it clear who your target customers are; this will help weed out prospects who aren’t really qualified and enable you to tightly focus your web copy on your best potential buyers. Why are you the best choice?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

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FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

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MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

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JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Use keyword search on TwitterGrader and tools like MrTweet to find interesting Twitterers to follow.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

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JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Even if you use best practices for a successful blog launch , building traffic still takes time. Social skills. is the interactivity–blogs are meant to be conversations, not monologues.

Business Blogging 100

Business Blogging Business Blogger Digg 100

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APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. One in three marketers said that measuring results and identifying best practices are their top questions about social media marketing.

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Social Media Marketing Report Social Marketing Planning 100

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JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. . – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%). TopRank ). Just 55% use Google+.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

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DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial.

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Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

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FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Start Twittering. A few examples. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

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JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

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NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. White papers are more in depth, allowing B2B decision makers to delve deeper into the technical aspects of a product or service. Case studies. Infographics.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

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MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 5 ) Best Contact Form. Google Review Count: 126.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

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FEBRUARY 7, 2017

A content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey. This was the 25th post in the Best Online Business Tools series. #1: 14) Uberflip.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

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SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” You have to ask for leads.

Social Media 100

Social Media Media B2B Lead Scoring 100

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JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. ROI Is Dead by StraightUpSearch. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

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APRIL 18, 2012

What are the current best practices in content creation? Get the answers to these questions and more here in a dozen of the best content marketing guides of the past year. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

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MARCH 29, 2016

Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

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DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Pursuing the industry influencers with the largest follower counts may not be the best strategy. Your best influencers are often your own employees (but train them). Tuesday is the best day for technology pins.

Social Media 100

Social Media Stats Media Emarketing 100

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JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. What’s the best way to accomplish it? Facebook work best over lunch). Track your campaign like a case study.

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JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

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JANUARY 8, 2010

Include each author’s Twitter link as well. Two to three posts weekly is decent frequency for a business blog, with Monday and Tuesday posts generally drawing the best traffic. An exception is periodic “best of&# posts from other industry bloggers, which are often popular with readers and search engines alike.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

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APRIL 23, 2013

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. How can content be optimized to support search engine optimization (SEO) efforts?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

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JULY 7, 2014

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

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NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Which lead gen tactics work best? Deloitte University Press ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

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JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The problem is we’re not quite sure of the best way to get it. Do your images inspire your readers to take action?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

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NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Which lead gen tactics work best? Deloitte University Press ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

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NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100