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Client-Created Content is Key – Wise Words from Stephanie Totty

Vidyard

Which is not necessarily the best strategy to take. I know I fell into that myself a couple of years ago, and now I’m desperately trying to claw my way out of mounds and masses of blog posts, videos, white papers, and case studies. We led a Twitter chat last year for those in the educational assessment.

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How to Use Video Content to Drive and Support Other Content Marketing Activities

Vidyard

The best-written stories will spell out experiences for you to follow; the best visual narratives lead you through these outcomes as if you’re part of the action. One of my favorite examples of using video to break down big ideas held in eBooks and white papers comes from L2.

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Executive Spray Tan Parties (And 9 Other Ways Old Spice Won Video Marketing This Week)

Vidyard

With nine fake “websites”, associated videos, and even fake Twitter accounts for each of the domains, the brand has fully committed to the integrated campaign for each fake product. Old Spice’s funny videos serve as the main way they get people’s attention and frankly, it’s the best way.

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Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

Bianchini looks to her segmentation team to build buyer personas, and then lets her content team start figuring out what content will be the best fit for what audience. Try new things like videos, try infographics, try white papers, see what works for you. “We create content for every stage. “Switch it up!