best 
The Point
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.
The Point
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
JUNE 8, 2016
Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
The Point
JULY 13, 2012
As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.
The Point
FEBRUARY 8, 2011
The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. My contribution is reproduced (with permission) below.
The Point
JUNE 20, 2011
Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Include a link to the complete paper or Webcast so people can read or view more. 5 years ago?
The Point
OCTOBER 14, 2010
Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.
Expert insights. Personalized for you.
100 
Let's personalize your content