Biznology

OCTOBER 12, 2017

The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. But I promised I would get them the best answer I could. So I asked the analytics person. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

FEBRUARY 29, 2012

What you want to do is get the most bang, by applying them to their best use. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JUNE 25, 2013

The most successful trappers who are really better at attracting and driving traffic than they are at building long-term trust relationships tend to be the best social media hijackers. The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Sometimes the best thing to do is to take the old page down.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

AUGUST 18, 2010

Manuals are the best place to do this but if there are enough men using your product, that manual won't get out of the cellophane, so it is important to educate them in other places. What are the best ways to accomplish this goal of educating through your business content? Is it a white paper? Is it Twitter?

Education 80

Education Intent Content Wikipedia 80

Biznology

FEBRUARY 5, 2013

Email is a hot-potato and can never be abused or it’ll be ignored, spam-boxed, blocked, reported, and — in the best scenario — unsubscribed. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80