Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my three Rs that I recommend to become the best eco-marketer you can be in a down economy: The Three Rs of Marketing and a Bonus R Reuse : In a down economy you need to reuse all of your marketing resources that you have out there and maximize your marketing investments. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

FEBRUARY 21, 2009

The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep. Once the person opens the email, have a signature that includes a real person's name and contact information. You should consider other channels as well.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100