Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. . – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%). TopRank ). Just 55% use Google+.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

ViewPoint

JUNE 28, 2012

He adds, “The best thing you can do as a CMO is to set up those social listening posts so that you’re listening to the dialog of your customers, how they talk, how they refer to your company, and the terms they use. Rich on Twitter: @richvancil. —sellers invariable say they use 15% to 20% of those things.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my three Rs that I recommend to become the best eco-marketer you can be in a down economy: The Three Rs of Marketing and a Bonus R Reuse : In a down economy you need to reuse all of your marketing resources that you have out there and maximize your marketing investments. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. We love this feedback and pass it on to the appropriate teams to resolve issues, but it’s best to put someone who genuinely cares about customer satisfaction into the position to ensure customers are delighted.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Using Twitter to Drive Business and Generate Leads. The Gatekeeper is Not on LinkedIn: There’s no secretary on someone’s LinkedIn or Twitter.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

The key is figuring out the best way to present and share it. In coordination with a plan of action, and metrics designed to benchmark performance, marketers should evaluate their content strategies to understand what works best over time; making adjustments in their blogging strategy as needed. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. Find out more and download the paper today. Twittergram. University.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Traditional company communication seems to work best for this, including: E-mail distribution lists.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Test ad copy frequently to achieve the best combination of Conversion Rate (not part of Quality) and Click Through Rate (part of Quality!). Conversion actions are not all created equal (e.g.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

JANUARY 4, 2011

White papers? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies? Informative how-to blog posts? Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Zoominfo

JULY 11, 2018

Keep reading these content marketing statistics for new insights, best practices, and inspiration. Best-in-class organizations are 93% more likely to use data to personalize content or communications ( source ). For this reason, we’ve compiled more than 90 statistics about the current state of B2B content marketing. Social Media.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. When you can’t find the right audience, sometimes the best idea is to create a place for them to flock.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. You can (and should) gate content like white papers, reports, videos, and research. The best types of reports involve original research and actionable suggestions. Once again, this works best with B2C products.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Webbiquity

APRIL 18, 2012

What are the current best practices in content creation? Get the answers to these questions and more here in a dozen of the best content marketing guides of the past year. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn. But, perhaps best of all was the unexpected by-product: a newly established camaraderie among the authoritative voices the book engaged.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Zoominfo

JULY 21, 2019

Keep reading these statistics for new insights, best practices, and inspiration for your own content marketing strategy. Best-in-class organizations are 93% more likely to use data to personalize content or communications ( source ). 60% of people are inspired to seek out a product after reading content about it ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. When you can’t find the right audience, sometimes the best idea is to create a place for them to flock.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Which lead gen tactics work best? Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Which lead gen tactics work best? Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100