Tony Zambito

JUNE 1, 2011

  Social Buyerology becomes a best practice and science for listening to and identifying patterns of behavioral changes so that an organization does not find itself flatfooted in responding to its social buyers. .    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 1, 2011

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  .  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 18, 2011

  The results of these new approaches and technologies are mixed as best to date.    The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.    Why do some work and others do not remain a puzzle.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MAY 5, 2011

  These days are certainly the best of times and could be the worst of times.    Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

NOVEMBER 28, 2010

  The picture of each of these changes continues to be fuzzy at best.  .  The only thing we can be sure of is that buying behaviors have changed and that expectations about the buying experience have changed.    Even in social media platforms you see “scripted” talk being used. 

Social Media 100

Social Media Peer-to-peer Buy Media 100