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Onalytica B2B

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. Twitter Handle. TOP #TWITTER INFLUENCERS. Below is a list of the top 25 influencers discussing #Twitter at #SMMW17. Twitter Handle. Twitter Handle. The Best D@mn Copywriter. Twitter Handle.

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#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge.

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Interview with Mark Schaefer

Onalytica B2B

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. I think AI will force change there.

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Is Employee Advocacy Just for B2B?

Onalytica B2B

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

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Interview with Jonathan Aufray

Onalytica B2B

For the little story, a couple of years ago I participated to a networking event and I won the ‘Best Networker Award’ WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? People usually describe me as a positive, outgoing and friendly person.

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Interview with Tony Baer

Onalytica B2B

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE.