| | | Measurable Marketing | |  Best + Twitter | 10 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING APRIL 18, 2012 Infographic: Finding the Right Social Platforms for Your Business good question to ask yourself is: what benefit would our prospects/customers find in visiting our Facebook page or following us on Twitter? If there isn't a clear answer to that, or your target market isn't active on Facebook or Twitter, you need to rethink your use of those platforms. Twitter is used for very short news updates, keeping track of conversations about your brand or industry, and for finding new customers. Google+ is best used for initiating conversations, and inviting specific people to them. The drawback? | MEASURABLE MARKETING FEBRUARY 9, 2012  Content Marketing on the Rise: An Infographic As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before. If you want to learn more about how you can fully leverage content marketing best practices to boost your business growth, stay tuned for details on our next webinar , on Thursday February 23 at 10:30AM PST. | | | | | |
| MEASURABLE MARKETING OCTOBER 14, 2010  Gap's Re-Branding Misfire Within a few hours of being released an enormous flood of negative public opinion was posted across the internet from Twitter to Facebook and the usual chaos ensued. Here’s another story about a big company and a big social media disaster. For those of you who aren’t aware, early last week Gap unveiled a new logo on its website. What happened? What are the end results? | MEASURABLE MARKETING JANUARY 12, 2012  4 New Year's Resolutions for Digital Marketers As the year progresses, though, it's always worthwhile to remain grounded in those best practices that have seen us through 2011, as captured in a recent Mashable article. Can we call 2012 the year of digital? eMarketer. has predicted a 14.4% increase in U.S. online ad. spending over the next year, and there are. undoubtedly a wave of changes in store for. marketers. Relevancy. | MEASURABLE MARKETING NOVEMBER 23, 2011 Webinar Recap - 7 Tips to Get More Leads from Your Website Edward, you had a question about LinkedIn, and whether or not it's the best online network for B2B. However, a business that specializes in more knowledge-aggregating functions might find Twitter to be the most valuable social platform for their business, as it allows you to easily share links and headlines from other sources. Essentially, the best way to determine if a social network will be effective for your business is to experiment and test its level of success. Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". | MEASURABLE MARKETING FEBRUARY 13, 2012  Michael Kors Valentine's Day Campaign is Multichannel at its Best Bridging the gap between social and mobile, Kors began with the #FallingInLoveWith hashtag on Twitter, and followed with the "10 Things Worth Falling In Love With" emails, which feature products and ideas that are also found on Michael Kors' Instagram account and Pinterest board. The great part? Have you come across any other inspiring multichannel campaigns for Valentine's Day? | | | | | | | |
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MEASURABLE MARKETING | THURSDAY, NOVEMBER 3, 2011  Content Marketing: 5 Tips and Tricks for a Winning Strategy
Your website, whitepapers, webinars, blogs, YouTube, LinkedIn, Facebook, Twitter - the list goes on. When it comes to content creation, envision your company as a traditional print magazine: the best place to begin is to build an editorial calendar, one which lays out all the hot topics your audience would find value in reading and sharing. Case in point: MTV did this in 2010 with their search to find a Twitter " jockey ". The importance of great content cannot be. overstated. Without content, there is no. marketing. Period. So what is content marketing? Advertorial. MORE >> -
MEASURABLE MARKETING | TUESDAY, JANUARY 10, 2012  Pinterest and Your Brand: Compelling Ways to Build Engagement
although it hasn't yet received widespread popularity as Facebook, Twitter or Google+, Pinterest has seen an immense amount of growth in followers over the past year, and was found to be one of the top 10 social networks by Mashable. One idea: for a clothing store, the contest can consist of submitting photos of your best outfits from a particular retailer. Some have lauded it as the. hottest" new social network, and. For those who may not know too much about it: Pinterest is a place to share images of interest. It's more than just a repository for "cool" images, though. Contests. MORE >> -
MEASURABLE MARKETING | THURSDAY, SEPTEMBER 23, 2010  11 Types of B2B Blog Content for when You Lose Your Inspiration
good example of this is searching current trending topics on Twitter. These posts are the best way to inform your readers about industry best-practices and educate your readers on using different tools and business strategies for your industry and they are also hugely popular. It’s not always easy to come up with consistently compelling, interesting blog content, especially when you don’t feel particularly motivated or inspired. If you know what we’re talking about, then you’re in luck! So, without further ado, on with the list! Links. Multi-media. MORE >> -
MEASURABLE MARKETING | TUESDAY, OCTOBER 5, 2010  Google Introduces Goo.gl: Is it Worth Using?
Often the best option for use in popular social media services like Twitter. Recently Google made their new URL shortener, Goo.gl, freely available to the world, as discussed by Matt Cutts in a recent blog post. With the enormous range of URL shorteners available today, this doesn’t really sound all that exciting, and maybe some of you are wondering why you should bother checking the service out. Well, we wondered too and that’s the subject of today’s post. As far as the basics go, Goo.gl And then shortens it into something like this: [link]. Referring sites. MORE >>
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