Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. After you’ve finished your customer interviews, then pull in the data about your best performing content related to won deals. I’m also talking about generational growth, pandemics, and changing customer preferences. The topics it covered.
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