KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Interested parties wanting to contact someone at your company for various reasons can find the best person to reach.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. posts) and Twitter (4.4 Social Media Marketing and Facebook Familiarity. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Mark Schaefer (@markwschaefer). Social Media Bouncer.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

APRIL 28, 2021

Only 26% said that they were going to increase their investment in Twitter. It was followed by Instagram (70%), LinkedIn (42%) and Twitter (33%). Twitter had an engagement rate of just 0.07%, while Facebook had a median engagement rate of 0.27%. Facebook was ranked at the top, with 78% of marketers calling it the most effective.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

NOVEMBER 4, 2020

In general, just 44% of all marketers have been “somewhat successful” at achieving their performance marketing goals; about 54% of the best-in-class marketers said the same. This was followed by LinkedIn (81%), Instagram (71%) and Twitter (59%). Social Media Marketing and Its Primary Benefits.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JANUARY 19, 2022

So being able to create personalized experiences at scale and test what works best can be extremely powerful. LinkedIn, Twitter. LinkedIn , Twitter. Personalization is becoming a key area of focus for B2B marketers, with 50% saying their organization has made it a company-wide strategic initiative.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Google notes the best titles are clear and concise. Here is a look at the recap: Blog Post Headlines and Titles.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

FEBRUARY 10, 2021

What’s irrefutably true is that Google is evolving in its quest to deliver the best answer to every query. For each element, I’ve provided an example and the SEO best practices to consider. Best Practices for Title Tags. Best Practices for Meta Descriptions. Best Practices for URLs. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JANUARY 30, 2018

It offers a solid base of resources to understand how the platform works and how it can be best leveraged for B2B marketing initiatives. Also highly recommended is following AJ Wilcox from B2Linked on Twitter for LinkedIn updates and trends. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

SEPTEMBER 1, 2020

Just 31% of the best-in-class marketers consider their existing strategy for generating leads that convert to be “very successful.” LinkedIn (81%), Instagram (71%) and Twitter (59%) are also being used by B2B marketers looking to resonate with their target audience.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

MARCH 26, 2019

As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. The “show don’t tell” best practice also applies when we take a step back and talk about concept ideation. Connect with us on Twitter , we’d love to hear them!

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Reach out to us on Twitter if you want to let us know your favorite B2B Google Ads tips!

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. Twitter: 15 tweets per day is recommended, about half of these can be retweets or comments on other users’ posts.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

NOVEMBER 27, 2018

Remember SEO Best Practices: Link to reputable sources, create well-optimized title tags and descriptions, and consider Schema markup. When asked about keyword density, we believe it really comes down to educating the individual asking the question about how Google’s algorithm has changed, and therefore SEO best practices.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 3, 2017

There are users who spend hours every day in communities like Reddit or participating in conversations on Twitter. You must send @replies in Twitter or simple acknowledgements for those that follow your social media activity. Unfortunately, guidelines are subjective and you can find exceptions for almost every best practice.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. Tactic #1 – Create Segmented Private Lists on Twitter and Monitor w/ TweetDeck. Tactic #2 – Use Topsy or Buzzsumo to See Who is Sharing Your Content on Twitter. Bonus: Running a Twitter chat?

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

FEBRUARY 5, 2019

For each element, I’ve provided an example and SEO best practices to consider. Best Practices. Best Practices. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. Best Practices. Search Result Titles. Keep title around 55 characters.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

JANUARY 16, 2018

Which Industries Have the Best Content Marketing? Source: Which Industries Have the Best Content Marketing? Once you’ve committed to implementing a content strategy for your business, you need to decide what content management system (CMS) is best for your needs. Source: The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

AUGUST 12, 2020

The types of information you would place into each category may overlap, so you’ll need to decide which is the most appropriate header to choose: Style is best used for retail and leans more on the B2C side. We recommend adding both to all Google Ads accounts, best of all, they don’t require extra cost nor technical knowledge.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

APRIL 1, 2020

Ensure as many accurate cross-links as possible are being leveraged to give visitors on these web pages the best experience possible when reviewing organizational information. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

JANUARY 8, 2015

It happens to the best of us. It describes itself as “Your Best Source for Knowledge” and it’s probably true. Twitter Search. Twitter can be used for any number of things when it comes to business – customer service, brand awareness, content distribution, sales prospecting, etc. Namely, answering their questions.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. It’s not Twitter. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

SEPTEMBER 24, 2019

Twitter can be a great sounding board for topic ideas as well. What are your best tips for beating writer’s block? We’d love to hear your ideas — reach out to us on Twitter ! If you find yourself stuck in the concept ideation phase, don’t hesitate to crowdsource.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

KoMarketing Associates

MAY 13, 2020

Google Featured Snippets: SEO Best Practices. Remember SEO Best Practices. If you decide it’s best to use a list-style post, be sure to include the list towards the beginning of the post. Step 4: Remember SEO Best Practices. Drop a comment below or let’s get a featured snippets conversation started on Twitter !

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 7, 2017

At the end of the day, the companies you are trying to target aren’t large conglomerations that use a hive mind to make decisions; the decision-making is often left up to one or two professionals whose job it is to find the best solution for their needs. to see what best works for your customers. Create Marketing Personas.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

SEPTEMBER 5, 2017

Marketing leaders must consider the needs within their organization that require attention and where social media fits best. Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content. Use a hashtag (e.g.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

DECEMBER 12, 2017

ABM promotes sales and marketing alignment by showing how the two should function as one ‘smarketing’ team that rallies around shared goals with targeted and personalized messages to best fit accounts versus two separate departments.”. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JUNE 14, 2016

As a result, you need to make sure all employees update their profile any time they change jobs, with the best description that fits their job. LinkedIn allows you to add a few of your social media accounts, like Twitter, to your LinkedIn profile. Connected Accounts. make sure it’s added to their profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Analysis of when the best times to post content might be and the most relevant / popular post types. But that is starting to change. Page and individual post level metrics on engagement and network visibility.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. We wish you the very best in the new year and beyond! Baidu PPC Versus Google AdWords: 8 Key Differences. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JULY 11, 2017

At the end of the day, choosing the types of videos that work best for a brand is step one. Video is the next best thing to being there in person. Video is quickly becoming the medium that provides the best reach on social media and it enriches other forms of marketing as well. Regularly creating videos like that is step two.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. However, what is best for your business depends on your goals. Introduce new products and services.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120