B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

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Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. I like using Twitter. Marketing Soapbox b2b marketing social media twitter'

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Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual. Create your Google+ Company Page.

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Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JUNE 27, 2014

The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. The comment was not thoughtful; there was nothing positive in it at all.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a micro site for your presence at a show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

MAY 25, 2012

Once you have some answers about what social media platforms and what content will produce the best results, create a written plan that describes what you will do, when you will do it (e.g. If your goal is to Tweet every day on Twitter, do it. What messaging and content resonates with your audience(s)? Execute with Diligence.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

JANUARY 5, 2012

Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online. (See my post on this, What Do You Do When the Social Media Horse Has Left the Barn? ).

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CMO B2B Leads Lead 100