Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated. When marketers write content, they appeal to the senses and the emotions. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

APRIL 25, 2011

Our mirror neurons get triggered and we put ourselves into the story. Storytelling is the best way to do that. We become engaged. We start to care. We imagine something happening to us and how we’d feel and act. To engage the hearts and minds of readers, you need to be real, be human, and surprise them.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

The best way to gain attention and engage readers is through storytelling. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. I’ve written extensively about how to craft blog posts , and given you some outlines and templates for structuring blog posts. A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 15, 2010

A blog is still “The best darn content marketing tool on the planet!&# Are they able to use triggers to get us to buy stuff? I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. But it’s not about “the blog…&#. Customers rule. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 22, 2015

Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. How can you appeal to readers’ emotions on a business-oriented site?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

OCTOBER 5, 2010

The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. Perhaps the best-known neuromarketing study so far came from a researcher who was still in high school.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100