Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The most popular channels to deliver content: website, live events, email. The top performance metric for content marketers is leads.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

JANUARY 1, 2011

Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. I asked you to rank the marketing areas you think will become more important in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Everything Technology Marketing

OCTOBER 10, 2010

What value driver represents your best opportunities? This resonates with B2B marketing trends where buyer behavior has changed dramatically over the last decade - 80 percent of B2B purchases today result from buyers identifying and reaching out to vendors first, not the other way around.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

MARCH 27, 2010

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100