Chris Koch

JUNE 18, 2012

As I say in the SCN post and as I’ve mentioned here plenty of times, I think we are kidding ourselves if we think that many of our best SMEs are going to take the time to blog. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Transparency is the “hidden” problem.

Social Media 100

Social Media Media Communities Transparency 100

Chris Koch

NOVEMBER 11, 2011

I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

AUGUST 16, 2011

The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

NOVEMBER 24, 2009

The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. People need to know that taking personal responsibility for their actions is the best guideline of all. Encourage openness, honesty and transparency.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JULY 29, 2011

The article itself is one of the best examples of thought leadership I have ever read. Too late, transparency—and defensiveness. But hey, I’m not here to say yet again that companies should be transparent in a crisis and respond quickly and in a non-defensive manner to criticism rather than letting it fester.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100