best trade work 
B2B Memes
DECEMBER 6, 2011
In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.
B2B Memes
SEPTEMBER 9, 2010
Similarly, I think they’re wise to match their curated third-party content with original work. I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Is a hypothetical example of how it works possible? How are you financing this venture?
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B2B Memes
MARCH 12, 2010
Editors of trade publications are confirmed believers in the preeminence of high-quality content. The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods.
B2B Memes
NOVEMBER 29, 2011
A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. For me, a journalist, this came as a jolt. There are a million watchdogs out there now and they can all expose you.
B2B Memes
MARCH 11, 2011
Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. Again, I try my best to keep RD+B to straight reporting.
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