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B2B Memes

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.

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Three Common Failures in Online News: Are You At Fault?

B2B Memes

The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.”

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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media. This is an important balance that we have to get right for each site.

Media 100
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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

Editors of trade publications are confirmed believers in the preeminence of high-quality content. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. In their minds, everything in their publications is or should be outstanding.

Demand 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting.

Ethics 100
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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. I couldn’t have known it at the time, but my journalism education was the best possible preparation for new-media marketing. For me, a journalist, this came as a jolt. Where are these folks getting jobs?

Content 100
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Attribution and Linking Are Essential to Transparency

B2B Memes

Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. It’s an age-old issue for trade journalists that has only intensified in the online era. In practice, though, the trade press doesn’t link nearly enough.